Dr Adamu Abbas Adamu

Academic Qualifications

  • PhD in Communication, University Utara Malaysia, Malaysia 2018
  • Master in Public RelationsBayero University, Kano (BUK), NIGERIA 2014
  • Postgraduate Diploma in Mass Communication, Bayero University, Kano (BUK), NIGERIA 2012
  • B.A. Mass Communicaton, Bayero University, Kano (BUK), NIGERIA 2009

 

Office No.

+60 85 630100 ext. 2789

 

Room No.

No. 2

 

Employment History (recent)

  • Lecturer, Department of Marketing, Faculty of Business Curtin University Malaysia [February 2018 to present]
  • Lecturer, Mass Communication Department, Hussaini Adamu Federal Polytechnic (HAFEDPOLY) Kazaure, Jigawa State, Nigeria [2013-2015].
  • Technologist, College of Creative Multimedia and Build Environment (CCMBE), Hussaini Adamu Federal Polytechnic (HAFEDPOLY), Kazaure, Jigawa State, Nigeria [2011-2013].

 

Unit Taught

  • Public relations research and evaluation
  • Cross cultural communication
  • Techniques of public relations
  • Public Relations Internship
  • Transmedia Storytelling
  • Contemporary Practice
  • Public Relations in Society
  • Discovery Marketing

 

Research Interests

Public relations, crisis communication, internal crisis communication, Storytelling

 

Research Grants

What has COVID-19 taught us about teaching? Evidence from ASEAN countries

UBD Research Grant

B$16,377.60 (RM50,428)

Co-investigator

1 September 2021 – 31 August 2023

 

Research Title: An Empirical Investigation on Structural Model of Internal Crisis

Communication (ICC) for Malaysian High-risk Industry

Awarding Body: Ministry of Higher Education Malaysia (S/O Code: 14219)

Grant Amount: RM72, 500

Research Role: Co-Investigator

Period: 2019-2021

 

Research Title: Model of New Media Literacy on Empowerment Economic In Indonesia and Malaysia

Awarding Body: Lembaga Penelitian Pengabdian masyarakat Universitas Negeri Jakarta (4/Kolaboratif Internasional-UNJ/LPPM-UNJ/V/2019)

Grant Amount: $6,666.66

Research Role: International Collaborator

Period: 2019-2021

 

Research Title: Postgraduate Incentive Scheme Research Grant

Awarding Body: Universiti Utara Malaysia (S/O code: 15932)

Grant Amount: $5,000

Research Role: Principal Investigator

Period: 2016-2018

 

Publications

Academic Journal Articles

  • Sia, J.K.M., & Abbas, A.  (2020). Facing the unknown: pandemic and higher education in Malaysia. Asian Education and Development Studies. https://doi.org/10.1108/AEDS-05-2020-0114
  • Raza, S. H., Adamu, A. A., Ogadimma, E. C., & Hasnain, A. (2020). The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation. Journal of Creative Communications15(3), 318-341.
  • Soedarsono, D. K., Mohamad, B., Adamu, A. A., & Pradita, K. A. (2020). Managing Digital Marketing Communication of Coffee Shop Using Instagram. International Journal of Interactive Mobile Technologies14(5).
  • Adamu Abbas Adamu & Bahtiar Mohamad (2019). A reliable and valid measurement scale for assessing internal crisis communication. Journal of Communication Management. 23(2), 90-108.
  • Adamu, A. A., & Mohamad, B. (2019). Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria. International Journal of Strategic Communication, 1-22.
  • Adamu Abbas Adamu, Bahtiar Mohamad & Adzrieman Abdul Rahman (2017). Towards Measuring Internal Crisis Communication: A Qualitative Study. Journal of Asian Pacific Communication (JAPC). 28(1), 107-183.
  • Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2016). Antecedents of Internal Crisis Communication: A Conceptual Framework. The European Proceedings of Social & Behavioural Sciences EpSBS. 14(2016), 119-126.

 

Conference Proceedings / Presentations

  • Adamu, A. and Sia, J.K.M. (2021). Modelling a Cyber Security Model for Educational Sector: The Perspective of Privacy Calculus Theory. BLM2-ICAM4 – An International Joint e-Conference 11 Sept 2021 (BRONZE AWARD)
  • Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2017). Negative Portrayals of Muslim ldentity. An outcome of Traditional Crisis Communication Approach. International Conference on Islam, Media and Communication. Organized by Faculty of Leadership and Management, Universiti Sains Islam Malaysia, Nilai, Negeri Sembilan, 8-9 August, 2017.
  • Adamu Abbas Adamu (2017). Deductive approach to scale development for Internal Crisis Communication. A paper presented at UUM-UNS Doctoral Consortium, Universiti Utara Malaysia. Organized by Universiti Utara Malaysia and Universitas Sebelas Maret, Indonesia. May 1, 2017.
  • Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2016). Antecedents of Internal Crisis Communication: A Conceptual Framework. International Soft Science Conference (ISSC), organized by Research and Innovation Management Centre, Universiti Utara Malaysia, Adya Hotel Langkawi, 11-13 April, 2016.
  • Adamu Abbas Adamu (2016). Employees’ negative reaction: An outcome of organizational soft crises” has been. ASEAN University Conference on Public Relations and Communication (APRC2016). Organized by Institute of Public Relations Malaysia Student Association at EDC Hotel and Resort, Universiti Utara Malaysia. November 18-20, 2016.
  • Antecedents of Internal Crisis Communication, Presented at AHSGS Postgraduate 1st Colloquium 2016. Organized by Awang Had Salleh Graduate School of Arts and Sciences UUM College of Arts and Sciences Universiti Utara Malaysia, January 25-26, 2016.
  • Adamu Abbas Adamu (2015). Antecedents of Internal Crisis Communication and Its Consequences on Employee Performance: A Conceptual Framework. ASEAN University Conference on Public Relations and Communication (APRC2015). Organized by Institute of Public Relations Malaysia Student Association at Holiday Villa Hotel, Alor Star, Kedah. November, 28-29, 2015.
  • Adamu Abbas Adamu (2015). Effectiveness of Image Restoration Strategies and the influence of channel in managing Corporate Image during crisis. Postgraduate Symposium on Communication and Media. Organized by School of Multimedia Technology and Communication at Holiday Villa Hotel, Alor Star, Kedah. April, 25, 2015.

 

Editor in Chief

International Journal of Digital Marketing Communication

 

Editorial Board Membership

  • International Journal of Strategic Communication, 2021-current

 

Reviewer of Academic Journals

Journal Title

  • Psychological Reports Sage Publications (2018) – Scopus
  • Asian Education and Development Studies
  • Journal of Communication

 

Professional Membership

  • Institute of Public Relations Malaysia, 2019-current
  • Associate Fellow, Higher Education Academy UK (HEA), 2021-current

 

 

Updated on: 7 September 2021