Dr Ivy Hii Siaw Hung

Academic Qualifications

Doctor of Philosophy
Curtin University, Malaysia

Bachelor of Business (Economics and Finance) 
Queensland University of Technology (QUT)


Office No.

+60 85 630100 ext. 2745

Room No.

No. 21, Row 2



Employment History

  1. Lecturer
    Department of Accounting, Finance and Economics
    Curtin University, Malaysia
    January 2023 to present
  2. Assistant Professor
    Department of Business and Management
    Beijing Normal University – Hong Kong Baptist University United International College
    2021 to 2022
  3. Financial Consultant
    Commerce International Merchant Bankers (CIMB Bank)
    2016 – 2017
  4. Banker
    United Overseas Bank (UOB Bank)
    2014 – 2015


Unit Taught

  1. Microeconomics Principles
  2. Macroeconomics Principles
  3. Analytics For Decision Making
  4. Markets and Legal Frameworks
  5. Financial Management
  6. Microeconomics
  7. Fundamental of Business Mathematics
  8. Quantitative Methods
  9. Business Research Methods
  10. Introduction to Management


Research Interests

Personal finance, behavioural finance & economics, consumer behaviour, responsible and sustainable practices, tourism.



Academic Journal Articles

  1. Tan, K. L., Hii, I. S. H., Huang, Y., & Yan, Y. (2024). Reducing dishonest disclosures during expense reimbursement: Investigating the predictive power of the technology acceptance model with a corporate governance perspective. Journal of Accounting & Organizational Change. (SCOPUS, ABDC B, ESCI) – forthcoming.
  2. Tan, K. L., Hii, I. S. H., Kong, W. H., Ting, H. (2024). Navigating Global Challenges: Asian Perspectives of Globally Responsible Business Leadership. Journal of Global Responsibility. SCOPUS Q2, ABDC C, ESCI) – forthcoming. 
  3. Yuan, J., Chong, K. M., Hii, I. S. H., & Li, H. L. (2023). Retirement planning among female workforce in Malaysia and China. Journal of ASIAN Behavioural Studies, 8(26).  
  4. Tan, K. L., Hii, I. S. H., Lim, X. J., Wong, C.Y.L. (2023). Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”? Asia Pacific Journal of Marketing and Logistic. (SCOPUS Q1, SSCI, ABDC A)
  5. Tan, K. L., Gim, G. C. W., Hii, I. S. H., Zhu, W. Q. (2023). STARA fight or flight: a two-wave time-lagged study of challenge and hindrance appraisal of STARA awareness on basic psychological needs and individual competitiveness productivity among hospitality employees. Current Issues in Tourism (SCOPUS Q1, SSCI, ABDC A)
  6. Hii, I. S. H., Li, X., Zhu, H. (2023). Behavioural biases and investment decisions during COVID-19: An Empirical Study of Chinese Investors. Institutions and Economies. (SCOPUS Q3)
  7. Sia, J. K. M., Hii, I. S. H., Ho, J. M. (2023). COVID-19 and sustainable environment: understanding higher education students’ willingness to pay more for food delivery containers. Kybernetes. (SCOPUS Q2, SCIE)
  8. Sia, J. K. M., Ho, J. M. Hii, I. S. H. (2023). Intention to reuse food delivery container: The mediating role of behavioural expectation. Journal of Hospitality and Tourism Insights (SCOPUS Q2, ESCI, ABDC C)
  9. Tan, K. L., Hii, I. S. H., Lin, C. K., Leong, C. M., Zhu, W. Q. (2023). The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far? Asia Pacific Journal of Marketing and Logistic. (SCOPUS Q1, SSCI, ABDC A)
  10. Tan, K. L., Sim, A. K. S., Hii, I. S. H., Pidani, R., Donohue, T. (2022). A multigroup analysis of bidirectional work-family enrichment on family satisfaction of hospitality employees during pandemic: Where religiosity and marital status matter. Journal of Psychology. (SCOPUS Q1, SSCI)
  11. Ong, Y. X., Hii, I. S. H., Tham, A. (2022). 2nd International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1 – 3 September 2022, Kuching, Sarawak, Malaysia. Anatolia. (SCOPUS Q2, ESCI, ABDC B)
  12. Tan, K. L., Hii, I. S. H., Cheong, K., Sim, G. (2022). Knowledge “hiding and seeking” during the endemic: Who really wins in the new normal? VINE Journal of Information and Knowledge Management Systems. (SCOPUS Q2, ESCI, ABDC B)
  13. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. (2022). Financial literacy, financial advice and stock market participation. Journal of Financial Counseling and Planning. (SCOPUS Q2, ESCI, ABDC C)
  14. Sim, A. K. S., Tan, K. L., Sia, J. K. M., Hii, I. S. H. (2020). Students’ choice of international branch campus in Malaysia: A gender comparative study. International Journal of Educational Management. (SCOPUS Q2, ESCI, ABDC B)

Conference Proceedings / Presentations

  1. Sia, J. K. M., Hii, I. S. H., Ling, J., Low, W. W. (2023, November 17). Do Emojis Used in Communication Help or Impair Student Learning Motivation and Learning Performance? Curtin Malaysia Learning & Teaching Forum, Malaysia.
  2. Yuan, J., Chong, K. M., Hii, I. S. H., Li, H. L. (2023, April 28-30). A Comparative Study of Female Retirement Awareness and Readiness in Malaysia and China. 11th AMER International Conference on Quality of Life (WoS-indexed), Bangkok, Thailand. [Best Paper Award]
  3. Sia, J. K. M., Ho, J. M. Hii, I. S. H. Our Environment Our Responsibility: Assessing Consumers’ Intention to Reuse Reusable Food Delivery Container. World Research Innovation Festival, Philippines.
  4. Hii, I. S. H. Financial literacy in Malaysia: Where are we now and who is at risk? National Financial Literacy Symposium 2022, Kuala Lumpur, Malaysia.
  5. Hii, I. S. H., Yap, C. S., Ho, P. L., Philip, A. P. 2019. Determinants of individuals’ risky assets investment in Malaysia: Preliminary findings. 21st Malaysian Finance Association Conference 2019 (MFAC 2019), Kuala Lumpur, Malaysia.
  6. Hii, I. S. H., Yap, C. S., Ho, P. L., Philip, A. P. 2018. Determinants of individuals’ risky assets investment in Malaysia: Preliminary findings. International Conference on Accounting and Finance (ICOAF 2018), Da Nang, Vietnam.
  7. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Determinants of individuals’ asset allocation in Malaysia: A conceptual paper. 1st One Curtin International Postgraduate Conference, Malaysia.
  8. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Financial information, financial risk tolerance and financial behaviour. 5th Borneo Research Education Conference, Malaysia.
  9. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Exploring the factors influencing investment decision in Sarawak: A research proposal. 5th Postgraduate Borneo Research Colloquium, Malaysia.

Book Chapter 

  1. Hii, I. S. H. (2023). Financial literacy in Malaysia: Where are we now and who is at risk? In Advancing Financial Literacy Towards Rebuilding Financial Resilience Post-Pandemic. University Malaya (UM) Press.

Research Grants

  1. Curtin Malaysia Teaching Innovation Project; Role of ChatGPT in higher education students; RM1,400. Role: Principal investigator. Period: Jan 2024-Dec 2024
  2. Curtin Malaysia Teaching Innovation Project; Playful learning-based approach with LEGO bricks in higher education; RM1,600. Role: Co-investigator. Period: Jan 2024-Dec 2024 
  3. Curtin Malaysia Sustainable Tourism Grant; Technology-based farm stay in East Malaysia; RM33,000Role:  Co-investigator. Period: Feb 2024-Feb 2025
  4. Curtin Malaysia Community Engagement Fund; Building soft skills in students through financial literacy workshop; RM800. Role: Co-investigator. 
  5. Curtin Malaysia Community Engagement Fund; Enhancing students’ sense of belonging through community market; RM660. Role: Co-investigator.
  6. Curtin Malaysia Collaborative Research Scheme; Why not consume meat alternatives? Factors affecting intention to consume plant-based meat among Muslim and non-Muslim consumers; RM5,000. Role:  Co-investigator. Period: Dec 2023-Dec 2025  
  7. Curtin Malaysia Higher Degree Research Grant; Early Warning Systemic Risk for Banking and Finance: Artificial Neural Network Applied on ASEAN Country; RM 30,800. Role: Co-investigator. Period: Oct 2023-Oct 2025    
  8. Curtin Malaysia Higher Degree Research Grant; The impact of energy prices volatility on green bond; RM 165,900. Role: Co-investigator. Period: May 2023-Apr 2026
  9. Early Career Researchers Startup Fund; The role of financial influencers in financial behaviour; RM2,500. Role: Principal investigator. Period: April 2023-Apr 2024
  10. Curtin Malaysia Teaching Innovation Project; Emoji in online assessment feedback; RM3,000. Role: Co-investigator. Period: Jan 2023-Dec 2023
  11. Curtin Malaysia Collaborative Research Scheme; Cybersecurity behaviour; RM5,000. Role: Co-investigator. Period: Feb 2022-Feb 2023
  12. Curtin Malaysia Strategic Research Incentive Funded Grant Scheme; Pro-environmental behaviour; RM5,000. Role: Co-investigator. Period: Feb 2021-Feb 2022


  1. Ministry of Tourism, Creative Industry & Performing Arts Sarawak Grant; Responsible Tourism Blueprint for Tourism and Hospitality Industry in Sarawak; RM140,000. Role: Project member. Period: Jan 2022-Jan 2023

Research Supervision

  1. Lau, M. (MPhil, Curtin University, 2023 – present) 
  2. Wong, S. L. (DBA Finance, UCSI University, 2023 – present) 
  3. Zhang, A. (PhD, Curtin University, 2023 – present) 
  4. Chan, V. M. M. (PhD, Curtin University Malaysia, 2023-present)
  5. Su, X. X., Mao, Y. C. The relationship between investor sentiment and stock volatility during the COVID-19 (BBA, BNU-HKBU UIC, 2021-2022)
  6. Wu, J. H., Sun, W. Y. The influence of live streaming on the purchase intention for financial product (BBA, BNU-HKBU UIC, 2021-2022)
  7. Li, X., Zhu, H. F. The effect of behavioral biases on investment decisions (BBA, BNU-HKBU UIC, 2021-2022)
  8. Li, M. C., Liu, S. Q. Money attitude, financial literacy and impulsive buying behavior in the context of COVID-19 (BBA, BNU-HKBU UIC, 2021-2022)
  9. Zhong, Y. Y., Li, X. Y. Explaining college students’ acceptance of saving via E-wallet: An application of the UTAUT model (BBA, BNU-HKBU UIC, 2021-2022)


Internal Assessor

  1. Chin, T. C. (MPhil, Curtin University Malaysia, 2023-present)
  2. Ling, A. H. M. (MPhil, Curtin University Malaysia, 2022-present)
  3. Wu C. Q. A systematic literature study of cross-border e-commerce in China: Based on the cross-border logistics (BBA, BNU-HKBU UIC, 2021-2022)
  4. Ding, J. N., Xiao, Y. S. The impact of covid-19 in the financial performance of Chinese internet content providers (BBA, BNU-HKBU UIC, 2021-2022)
  5. Hong, H. R., He, X. Y. Equity checks and balances, agency cost and operating performance: A study based on Chinese listed family enterprises (BBA, BNU-HKBU UIC, 2021-2022)
  6. Li, C. H., Lin, Z. A study on corporate social responsibility and financial performance in the Chinese FMCG industry and banking industry (BBA, BNU-HKBU UIC, 2021-2022)

Professional Certifications

  1. Takaful (Islamic Insurance) Basic Examination (Part A and C), Islamic Banking and Finance Institute Malaysia (IBFIM)
  2. Private Retirement Scheme Examination, Federal of Investment Managers Malaysia (FIMM)
  3. Pre-contract Examination for Insurance Agents Certificate, Malaysian Insurance Institute (MII)
  4. Computerised Unit Trust Examination (CUTE), Federal of Investment Managers Malaysia (FIMM)
  5. Certificate Examination in Investment-linked Life Insurance (CEILI), Malaysian Insurance Institute (MII)


Professional Membership

  1. Lifetime member of the Malaysian Finance Association (MFA)
  2. Lifetime member of the Sarawak Research Society (SRS)
  3. Lifetime member of the Southeast Asia Research Academy (SEARA)



Other Academic Roles (Editorial Board/ Reviewer Academic Journals)


  1. Guest editor, Journal of Global Responsibility (Special Issue), 2022 – present
  2. Editorial review board member, Journal of Global Responsibility, 2023 – present  
  3. Managing editor, International Magazine for Practitioner, Academic and Community Transformation (IMPACT), 2022 – present
  4. Editorial assistant, Journal of Responsible Tourism Management, 2022 – present


  1. Reviewer, Institutions and Economies, 2023 – present
  2. Reviewer, Young Consumers, 2023 – present
  3. Reviewer, Journal of Financial Counseling and Planning, 2020 – present  
  4. Reviewer, Asia Pacific Journal of Marketing and Logistic, 2021 – present  
  5. Reviewer, Journal of Global Responsibility, 2022 – present
  6. Reviewer, 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS), 2022



Leadership and Service

  1. National project member, Centre for Responsible Borneo (CRB), 2023 – present
  2. Project member, Responsible Tourism Blueprint for Sarawak Government, 2022 – present
  3. Publication team co-leader, Southeast Asia Research Academy (SEARA), 2022 – present
  4. Deputy unit coordinator (ECON2004 Microeconomics Principles & ECON2001 Macroeconomics Principles), Curtin University, 2023 – present
  5. Coordinator of Future Students Sub-committee, External Engagement Committee, Curtin University Malaysia, 2023 – present 
  6. Community Service Head, R&D Committee, Curtin University Malaysia,2023
  7. Acting HDR Programme Coordinator, Curtin University, May-Jun 2023



Research Cluster Membership

Financial Markets and Macroeconomic Dynamics

Sensible Marketing and Tourism Development

Innovation in Higher Education 


Updated on: 29 January 2024