Dr Ho Jie Min

Chair (Marketing and Website Committee)

Academic Qualifications

Doctor of Philosophy, Curtin University Malaysia, 2021

Master of Philosophy, Curtin University Malaysia, 2017

Bachelor of Commerce, The University of Adelaide, 2015


Professional Memberships/ Certifications

Member- Institute of Marketing Malaysia (Membership no. M2527)

Associate Fellow (AFHEA) of AdvanceHE (Fellowship reference: PR285468)

Professional Certificate in Sustainable Tourism (completed in 2024, issued by Global Sustainable Tourism Council)


Office No.

+60 85 630100 ext. 2729

Room No.

No. 3, Row 1




Employment History

  1. Lecturer, Department of Management, Marketing and Digital Business, Curtin University Malaysia [Jul 2021- Present]
  2. Teaching Assistant, Department of Marketing, Faculty of Business, Curtin University Malaysia [Jan-Dec 2020]


Unit Taught 

BLAW1002 Markets and Legal Frameworks

MGMT2010 Principles of Tourism, Hospitality and Events

MGMT3019 Contemporary Issues in Tourism Management

MKTG2003 Marketing for Tourism, Hospitality and Events

MKTG2005 Marketing Intelligence

MKTG3003 Digital Marketing Strategy

TOUR3000 Managing Tourism Destinations


Research Interests

Tourism, hospitality, event marketing, pro-environmental behaviour, corporate social responsibility.



Academic Journal Articles

  1. Tan, K.-L., Ho, J. M., Sim, A. K. S., Dubos, L and Cham, T.-H. 2023 “Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions”, Asia Pacific Journal of Tourism Research. Vol. 28, No. 5, pp. 416-432. doi: 10.1080/10941665.2023.2245500
  2. Sia, J.K.-M., Ho, J.M. and Hii, I.S.H. 2023. “Green meets food delivery services: consumers’ intention to reuse food delivery containers in the post-pandemic era”, Journal of Hospitality and Tourism Insights. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-10-2022-0483
  3. Sia, J.K.-M., Hii, I.S.H. and Ho, J.M. 2023. “COVID-19 and sustainable environment: understanding higher education students’ willingness to pay more for food delivery containers”, Kybernetes. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-07-2022-1061
  4. Ho, J. M., Tiew, F. and Adamu, A. A. 2022. “The determinants of festival participants’ event loyalty: a focus on millennial participants”. International Journal of Event and Festival Management.  https://doi.org/10.1108/IJEFM-01-2022-0006
  5. Ho, J. M., Sia, J. K. M., Lee, S. and Yap, C. S. 2022. “What Are Convention Attendees Looking For? An Examination of the Impact of Perceived Value and Value Co -creation on Attitude Formation.” Event Management. Vol. 26, pp. 605-627. https://doi.org/10.3727/152599 521X16288665119396
  6. Tan, K-L., Ho, J. M., Pidani, R. and Goveravaram, A. D. 2022. “Doing good does you good? The financial impact of individual CSR dimensions: A Malaysian context.” Social Responsibility Journal. Vol. 18, No. 1, pp. 43-67. https://doi.org/10.1108/SRJ-04-2020-0146
  7. Ho, J. M. and Tan, K-L. 2021. “The Role of Millennial Tourists in Promoting Responsible Tourism: A Case in Singapore.” Journal of Responsible Tourism Management. Vol. 1, No. 1. doi: 10.47263/JRTM.01-01-04.
  8. Ho, J. M. , and Sia, J. K. M. 2020. “Embracing an uncertain future: COVID-19 and MICE in Malaysia.” Local Development & Society. Vol . 1, No. 2, pp. 1-15. doi : 10.1080/26883597.2020.1818533.

Conference Proceedings/ Presentations

  1. A. Ling, Sia, J. K. M. and Ho, J. M. 2023. “Consumers’ Intention to Use Drone Food Delivery Service: Belief-Desire-Intention Model and Big Five Personality Traits Approach,” 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE), Miri, Sarawak, Malaysia, 2023, pp. 188-192, doi: 10.1109/ICDATE58146.2023.10248449. (BEST PAPER AWARD)
  2. Sia, J. K. M., Ho, J. M., Hii, I, S. H. 2022. “Our Environment Our Responsibility: Assessing Consumers’ Intention to Reuse Reusable Container” WVSU-World Research and Innovation Festival: A Virtual Conference, 17-19 October 2022.
  3. Ho, J. M., Sia, J. K. M., Yap, C. S. and Lee, S. 2021. “Are We Different? The Effects of Perceived Value on Revisiting Intention in the Context of MICE Tourism: A Multi -group Analysis.” The proceeding of BLM2-ICAM4: An International Joint E-Conference, 11 September 2021. (BRONZE AWARD)
  4. Ho, J. M. and Sia, J. K. M. 2017. “Customisation value: a conceptual approach to enhance tourism experiences.” The proceeding of 5th Borneo Research Education Conference 2017, 6-7 November 2017.
  5. Ho, J. M. 2016. “The Corporate Social Responsibility (CSR) Practice of Environmental Sensitive Companies and Its Impacts on Corporate Financial Performance (CFP). ” The proceeding of 4th Borneo Research Education Conference 201 6, 17-18 August 2016.

Book Chapter 

  1. Ho, J. M. , Krishnan, A. , Khan, A. R. , Baba, R and R. Sokkalingam. 2019. “The Corporate Social Responsibility (CSR) Reporting Practice of Environmental Sensitive Companies in Malaysia.”  In Research on Sustainable Development in Malaysia, edited by Zulkipli Ghazali and Muhammad Zahid, 85-108. Perak Darul Ridzuan: Universiti Teknologi PETRONAS (UTP) Press.


Research Grants/ Consultancy Work

Research Grants

Primary investigator of Curtin Malaysia Teaching Innovation Project (CMTIP) Grant 2024 – RM1,600 to revolutionise teaching pedagogy through the implementation of a playful learning-based approach using LEGO bricks.

Co-investigator of Curtin Malaysia Sustainable Tourism Grant (CMSTRG) 2024 – RM20,600 to assess beachgoers’ knowledge and awareness of sandflies in Miri.

Primary investigator of Curtin Malaysia Community Engagement (CMCE) Fund 2024 – RM660 to conduct action research with an aim to relate students’ sense of belonging and empowering indigenous communities.

Co-investigator of Curtin Malaysia Collaborative Research Scheme 2023 (collaborating with Universiti Kebangsaan Malaysia and an industry practitioner) – RM5,000 to explore factors affecting intention to consume plant-based meat.

Co-investigator of Curtin Malaysia Faculty of Business’s Asian Meeting of Econometrics Society (AMES) Grant 2022 – RM5,000 to explore factors associated with Chabot’s for stakeholder-organisation relations.

Co-investigator of Curtin Malaysia Teaching Innovation Project (CMTIP) Grant 2022- RM2,000 to explore the factors contributing to higher education students’ employability.

Co-investigator of Curtin Malaysia Collaborative Research Scheme 2022 (collaborating with University of Technology Sarawak)- RM5,000 to explore the behavioural intention towards the use of outdoor food delivery robots.

Co-investigator of Curtin Malaysia Higher Degree Research Grant 2022- RM52,384 to explore drone food delivery service usage intention.

Co-investigator of Curtin Malaysia Collaborative Research Scheme 2021 (collaborating with Swinburne University of Technology, Universiti Malaysia Sarawak and Universiti Kebangsaan Malaysia)-RM5,000 to explore the use of hybrid among higher education teachers post COVID-19

Consultancy Work

Contracted research committee for 8th Miri Country Music Fest 2022 by Place Borneo Sdn. Bhd. to collect event feedback and report results to the Sarawak Ministry of Tourism, Creative Industries and Performing Arts and Tourism Malaysia.



Curtin University Faculty of Business Teaching Excellence Award 2023

Curtin University Student Council- Students’ Choice Award 2023

Curtin University Student Council- Students’ Choice Award 2022


Other Academic Roles (Editorial Board/ Reviewer Academic Journals)

PhD/ ECR Editorial Board member- Event Management [January 2022- Present]

Editorial Assistant- International Journal of Business Events and Legacies [December 2021- March 2023]


Service Roles

Chair, Marketing and Website Committee, Faculty of Business, Curtin University Malaysia [Jul 2022- Present]

Communication Head, Research and Development Committee, Faculty of Business, Curtin University Malaysia [Feb 2023- Dec 2023]

Discipline Lead (Tourism and Hospitality), Department of Management, Marketing and Digital Business, Curtin University Malaysia [Jul 2021- Dec 2023]


Leadership and Service – Faculty Membership Committee 

Marketing and Website Committee

External Engagement Committee 

L&T Committee

R&D Committee


Research Cluster Membership

Sensible Marketing and Smart Cities


Updated on: 16 January 2024