Dr Tayyab Amjad

Academic Qualifications

Ph.D. Entrepreneurship, Universiti Utara Malaysia, 2020

Master of Marketing Management, La Trobe University, Melbourne, Australia., 2010

Bachelor of Business Administration (Honors), University of Central Punjab, Lahore, Pakistan., 2009

 

Office No.

+60 85 630100

Room No.

No. 42

Email

tayyab.amjad@curtin.edu.au

 

Employment History

  1. Head of Program: Bachelor of Arts (Hons) Entrepreneurship/ Bachelor of Strategic Human Capital (Hons), UCSI University, Malaysia. [Aug 2023- July 2024]
  2. Assistant Professor, UCSI University, Malaysia. [May 2023-Nov 2024]
  3. Lecturer, Sunway University, Malaysia. [Oct 2021- May 2023]
  4. Post-Doctoral Fellow, Universiti Teknologi Malaysia (UTM), Malaysia. [Dec 2020- Oct 2021]

 

Research Interests

Digital Entrepreneurial Marketing, Industry 5.0, Servitization

 

Publications

Academic Journal Articles

Amjad, T., & Dent, M. M., Mansor, N. N. A. (2023). A bibliometric analysis and text mining of the entrepreneurial marketing domain: Emerging trends & future research directions. Journal of Research in Marketing and Entrepreneurship.

Amjad, T. (2022). Digital entrepreneurial marketing: A bibliometric analysis reveals an inescapable need of business schools. The International Journal of Management Education, 20(2).

Amjad, T., Abdul Rani, S. H. B., & Sa’atar, S. B. (2020). Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education. The International Journal of Management Education, 18(2).

Conference Proceedings/ Presentations

Amjad, T., Hassan, M. G., Taib, C. A., Melan, M., & Kamantasha, Z. (2021). Entrepreneurial proactiveness: The key entrepreneurial trait leads to the entrepreneurial success. Proceedings of the 6th International Case Study Conference (ICSC). Universiti Utara Malaysia.

Hassan, M. G., Amjad, T., Sharif, K. I. M., Ismail, M. A., & Kamantasha, Z. (2021). Well-being driven: The key entrepreneurial trait leads to the entrepreneurial success. Proceedings of the 6th International Case Study Conference (ICSC). Universiti Utara Malaysia.

 Amjad, T. (2022, June). Digital entrepreneurial marketing to prepare future entrepreneurs. Business Today. https://www.businesstoday.com.my/2022/06/19/digital-entrepreneurial-marketing-to-prepare-future-entrepreneurs/

 

Updated on: 20 February 2025