Dr Ivy Hii Siaw Hung

Higher Degree by Research (HDR) Program Coordinator

Academic Qualifications

Doctor of Philosophy
Curtin University, 2020

Bachelor of Business (Economics and Finance) 
Queensland University of Technology (QUT), 2013

 

Office No.

+60 85 630100 ext. 2745

Room No.

No. 8, Row 1

Email

ivy.hiish@curtin.edu.my

Employment History

  1. Lecturer
    Department of Accounting, Finance and Economics
    Curtin University, Malaysia
    January 2023 to present
  2. Assistant Professor
    Department of Business and Management
    Beijing Normal University – Hong Kong Baptist University United International College
    2021 to 2022
  3. Financial Consultant
    Commerce International Merchant Bankers (CIMB Bank)
    2016 – 2017
  4. Banker
    United Overseas Bank (UOB Bank)
    2014 – 2015

 

Unit Taught

  1. Microeconomics Principles
  2. Macroeconomics Principles
  3. Global Managerial Economics
  4. Analytics For Decision Making
  5. Markets and Legal Frameworks (Economics)
  6. Corporate Finance
  7. Financial Management
  8. Microeconomics
  9. Fundamental of Business Mathematics
  10. Quantitative Methods
  11. Business Research Methods
  12. Introduction to Management

 

Research Interests

Personal finance, behavioural finance & economics, consumer behaviour, responsible and sustainable practices, tourism.

 

Publications

Academic Journal Articles

  1. Tan, K. L., Hofman, P., Noor, N., Tan, S. R., Hii, I. S. H. & Cham, T. H. (2024). (in press). Does artificial intelligence improve hospitality employees’ individual competitive productivity? A time-lagged moderated-mediation model involving job crafting and meaningful work. Current Issues in Tourism (SCOPUS Q1, SSCI, ABDC A)
  2. Tan, K. L., Ho, J. M., Sim, A. K., & Hii, I. S. H. (2024). Fear of missing out and beyond: Unveiling theoretical dimensions in post-pandemic festival events and community engagement dynamics. Event Management. (ABDC A, ESCI)
  3. Sia, J.KM., Hii, I. S. H., Jong, L., Low, W. W. (2024). Do emojis really help us to communicate better? Investigating instructor credibility, students’ learning motivation, and performance. Education and Information Technologies. (SCOPUS Q1, SSCI)
  4. Tan, K. L., Hii, I. S. H., Huang, Y., & Yan, Y. (2024). Reducing dishonest disclosures during expense reimbursement: Investigating the predictive power of the technology acceptance model with a corporate governance perspective. Journal of Accounting & Organizational Change. (SCOPUS, ABDC B, ESCI).
  5. Tan, K. L., Hii, I. S. H., Kong, W. H., Ting, H. (2024). Navigating Global Challenges: Asian Perspectives of Globally Responsible Business Leadership. Journal of Global Responsibility. SCOPUS Q2, ABDC C, ESCI) – forthcoming. 
  6. Sia, J. K. M., Ho, J. M. Hii, I. S. H. (2024). Green meets food delivery services: consumers’ intention to reuse food delivery containers in the post-pandemic era. Journal of Hospitality and Tourism Insights (SCOPUS Q2, ESCI, ABDC C).
  7. Yuan, J., Chong, K. M., Hii, I. S. H., & Li, H. L. (2023). Retirement planning among female workforce in Malaysia and China. Journal of ASIAN Behavioural Studies, 8(26).  
  8. Tan, K. L., Hii, I. S. H., Lim, X. J., Wong, C.Y.L. (2023). Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”? Asia Pacific Journal of Marketing and Logistic. (SCOPUS Q1, SSCI, ABDC A)
  9. Tan, K. L., Gim, G. C. W., Hii, I. S. H., Zhu, W. Q. (2023). STARA fight or flight: a two-wave time-lagged study of challenge and hindrance appraisal of STARA awareness on basic psychological needs and individual competitiveness productivity among hospitality employees. Current Issues in Tourism (SCOPUS Q1, SSCI, ABDC A)
  10. Hii, I. S. H., Li, X., Zhu, H. (2023). Behavioural biases and investment decisions during COVID-19: An Empirical Study of Chinese Investors. Institutions and Economies. (SCOPUS Q3)
  11. Sia, J. K. M., Hii, I. S. H., Ho, J. M. (2023). COVID-19 and sustainable environment: understanding higher education students’ willingness to pay more for food delivery containers. Kybernetes. (SCOPUS Q2, SCIE)
  12. Sia, J. K. M., Ho, J. M. Hii, I. S. H. (2023). Intention to reuse food delivery container: The mediating role of behavioural expectation. Journal of Hospitality and Tourism Insights (SCOPUS Q2, ESCI, ABDC C)
  13. Tan, K. L., Hii, I. S. H., Lin, C. K., Leong, C. M., Zhu, W. Q. (2023). The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far? Asia Pacific Journal of Marketing and Logistic. (SCOPUS Q1, SSCI, ABDC A)
  14. Tan, K. L., Sim, A. K. S., Hii, I. S. H., Pidani, R., Donohue, T. (2022). A multigroup analysis of bidirectional work-family enrichment on family satisfaction of hospitality employees during pandemic: Where religiosity and marital status matter. Journal of Psychology. (SCOPUS Q1, SSCI)
  15. Ong, Y. X., Hii, I. S. H., Tham, A. (2022). 2nd International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1 – 3 September 2022, Kuching, Sarawak, Malaysia. Anatolia. (SCOPUS Q2, ESCI, ABDC B)
  16. Tan, K. L., Hii, I. S. H., Cheong, K., Sim, G. (2022). Knowledge “hiding and seeking” during the endemic: Who really wins in the new normal? VINE Journal of Information and Knowledge Management Systems. (SCOPUS Q2, ESCI, ABDC B)
  17. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. (2022). Financial literacy, financial advice and stock market participation. Journal of Financial Counseling and Planning. (SCOPUS Q2, ESCI, ABDC C)
  18. Sim, A. K. S., Tan, K. L., Sia, J. K. M., Hii, I. S. H. (2020). Students’ choice of international branch campus in Malaysia: A gender comparative study. International Journal of Educational Management. (SCOPUS Q2, ESCI, ABDC B)

Conference Proceedings / Presentations

  1. Sia, J. K. M., Hii, I. S. H., Ling, J., Low, W. W. (2023, November 17). Do Emojis Used in Communication Help or Impair Student Learning Motivation and Learning Performance? Curtin Malaysia Learning & Teaching Forum, Malaysia.
  2. Yuan, J., Chong, K. M., Hii, I. S. H., Li, H. L. (2023, April 28-30). A Comparative Study of Female Retirement Awareness and Readiness in Malaysia and China. 11th AMER International Conference on Quality of Life (WoS-indexed), Bangkok, Thailand. [Best Paper Award]
  3. Sia, J. K. M., Ho, J. M. Hii, I. S. H. Our Environment Our Responsibility: Assessing Consumers’ Intention to Reuse Reusable Food Delivery Container. World Research Innovation Festival, Philippines.
  4. Hii, I. S. H. Financial literacy in Malaysia: Where are we now and who is at risk? National Financial Literacy Symposium 2022, Kuala Lumpur, Malaysia.
  5. Hii, I. S. H., Yap, C. S., Ho, P. L., Philip, A. P. 2019. Determinants of individuals’ risky assets investment in Malaysia: Preliminary findings. 21st Malaysian Finance Association Conference 2019 (MFAC 2019), Kuala Lumpur, Malaysia.
  6. Hii, I. S. H., Yap, C. S., Ho, P. L., Philip, A. P. 2018. Determinants of individuals’ risky assets investment in Malaysia: Preliminary findings. International Conference on Accounting and Finance (ICOAF 2018), Da Nang, Vietnam.
  7. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Determinants of individuals’ asset allocation in Malaysia: A conceptual paper. 1st One Curtin International Postgraduate Conference, Malaysia.
  8. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Financial information, financial risk tolerance and financial behaviour. 5th Borneo Research Education Conference, Malaysia.
  9. Hii, I. S. H., Ho, P. L., Yap, C. S., Philip, A. P. 2017. Exploring the factors influencing investment decision in Sarawak: A research proposal. 5th Postgraduate Borneo Research Colloquium, Malaysia.

Book Chapter 

  1. Hii, I. S. H. (2023). Financial literacy in Malaysia: Where are we now and who is at risk? In Advancing Financial Literacy Towards Rebuilding Financial Resilience Post-Pandemic. University Malaya (UM) Press.

Research Grants

  1. Ministry of Tourism, Creative Industry & Performing Arts Sarawak Grant; Designing and Enhancing Community Based Travel Route for Miri-Niah; RM70,000. Role: Sub-project leader. Period: Mar 2024-Dec 2024.
  2. Curtin Malaysia Teaching Innovation Project; Role of ChatGPT in higher education students; RM1,400. Role: Principal investigator. Period: Jan 2024-Dec 2024
  3. Curtin Malaysia Teaching Innovation Project; Playful learning-based approach with LEGO bricks in higher education; RM1,600. Role: Co-investigator. Period: Jan 2024-Dec 2024 
  4. Curtin Malaysia Sustainable Tourism Grant; Technology-based farm stay in East Malaysia; RM33,000.  Role:  Co-investigator. Period: Feb 2024-Feb 2025
  5. Curtin Malaysia Community Engagement Fund; Building soft skills in students through financial literacy workshop; RM800. Role: Co-investigator. 
  6. Curtin Malaysia Community Engagement Fund; Enhancing students’ sense of belonging through community market; RM660. Role: Co-investigator.
  7. Curtin Malaysia Collaborative Research Scheme; Why not consume meat alternatives? Factors affecting intention to consume plant-based meat among Muslim and non-Muslim consumers; RM5,000. Role:  Co-investigator. Period: Dec 2023-Dec 2025  
  8. Curtin Malaysia Higher Degree Research Grant; Early Warning Systemic Risk for Banking and Finance: Artificial Neural Network Applied on ASEAN Country; RM 30,800. Role: Co-investigator. Period: Oct 2023-Oct 2025    
  9. Curtin Malaysia Higher Degree Research Grant; The impact of energy prices volatility on green bond; RM 165,900. Role: Co-investigator. Period: May 2023-Apr 2026
  10. Early Career Researchers Startup Fund; The role of financial influencers in financial behaviour; RM2,500. Role: Principal investigator. Period: April 2023-Apr 2024
  11. Curtin Malaysia Teaching Innovation Project; Emoji in online assessment feedback; RM3,000. Role: Co-investigator. Period: Jan 2023-Dec 2023
  12. Curtin Malaysia Collaborative Research Scheme; Cybersecurity behaviour; RM5,000. Role: Co-investigator. Period: Feb 2022-Feb 2023
  13. Curtin Malaysia Strategic Research Incentive Funded Grant Scheme; Pro-environmental behaviour; RM5,000. Role: Co-investigator. Period: Feb 2021-Feb 2022

Consultancy

  1. Ministry of Tourism, Creative Industry & Performing Arts Sarawak Grant; Responsible Tourism Blueprint for Tourism and Hospitality Industry in Sarawak; RM140,000. Role: Project member. Period: Jan 2022-Jan 2023

Research Supervision

  1. Khan, M. K. (PhD, Curtin University, 2023 – present)
  2. Lau, M. (MPhil, Curtin University, 2023 – present) 
  3. Wong, S. L. (DBA Finance, UCSI University, 2023 – present) 
  4. Zhang, A. (PhD, Curtin University, 2023 – present) 
  5. Chan, V. M. M. (PhD, Curtin University Malaysia, 2023-present)
  6. Su, X. X., Mao, Y. C. The relationship between investor sentiment and stock volatility during the COVID-19 (BBA, BNU-HKBU UIC, 2021-2022)
  7. Wu, J. H., Sun, W. Y. The influence of live streaming on the purchase intention for financial product (BBA, BNU-HKBU UIC, 2021-2022)
  8. Li, X., Zhu, H. F. The effect of behavioral biases on investment decisions (BBA, BNU-HKBU UIC, 2021-2022)
  9. Li, M. C., Liu, S. Q. Money attitude, financial literacy and impulsive buying behavior in the context of COVID-19 (BBA, BNU-HKBU UIC, 2021-2022)
  10. Zhong, Y. Y., Li, X. Y. Explaining college students’ acceptance of saving via E-wallet: An application of the UTAUT model (BBA, BNU-HKBU UIC, 2021-2022)

 

Internal Assessor

  1. Chin, T. C. (MPhil, Curtin University Malaysia, 2023-present)
  2. Ling, A. H. M. (MPhil, Curtin University Malaysia, 2022-present)
  3. Wu C. Q. A systematic literature study of cross-border e-commerce in China: Based on the cross-border logistics (BBA, BNU-HKBU UIC, 2021-2022)
  4. Ding, J. N., Xiao, Y. S. The impact of covid-19 in the financial performance of Chinese internet content providers (BBA, BNU-HKBU UIC, 2021-2022)
  5. Hong, H. R., He, X. Y. Equity checks and balances, agency cost and operating performance: A study based on Chinese listed family enterprises (BBA, BNU-HKBU UIC, 2021-2022)
  6. Li, C. H., Lin, Z. A study on corporate social responsibility and financial performance in the Chinese FMCG industry and banking industry (BBA, BNU-HKBU UIC, 2021-2022)

Professional Certifications

  1. Takaful (Islamic Insurance) Basic Examination (Part A and C), Islamic Banking and Finance Institute Malaysia (IBFIM)
  2. Private Retirement Scheme Examination, Federal of Investment Managers Malaysia (FIMM)
  3. Pre-contract Examination for Insurance Agents Certificate, Malaysian Insurance Institute (MII)
  4. Computerised Unit Trust Examination (CUTE), Federal of Investment Managers Malaysia (FIMM)
  5. Certificate Examination in Investment-linked Life Insurance (CEILI), Malaysian Insurance Institute (MII)

 

Professional Membership

  1. Lifetime member of the Malaysian Finance Association (MFA)
  2. Lifetime member of the Sarawak Research Society (SRS)
  3. Lifetime member of the Southeast Asia Research Academy (SEARA)

 

 

Other Academic Roles (Editorial Board/ Reviewer Academic Journals)

Editorial

  1. Guest editor, Journal of Global Responsibility (Special Issue), 2022 – present
  2. Editorial review board member, Journal of Global Responsibility, 2023 – present  
  3. Managing editor, International Magazine for Practitioner, Academic and Community Transformation (IMPACT), 2022 – present
  4. Editorial assistant, Journal of Responsible Tourism Management, 2022 – present

Reviewer

  1. Reviewer, Institutions and Economies, 2023 – present
  2. Reviewer, Young Consumers, 2023 – present
  3. Reviewer, Journal of Financial Counseling and Planning, 2020 – present  
  4. Reviewer, Asia Pacific Journal of Marketing and Logistic, 2021 – present  
  5. Reviewer, Journal of Global Responsibility, 2022 – present
  6. Reviewer, 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS), 2022
  7. Reviewer, Malaysian Finance Association (MFA) Conference, 2023

 

 

Leadership and Service

  1. Higher Degree by Research (HDR) Programme Coordinator, Curtin University, July 2024 – present
  2. Coordinator of Future Students Sub-committee, External Engagement Committee, Curtin University Malaysia, 2023 – present 
  3. Unit leader (ECON2004 Microeconomics Principles; ECON2001 Macroeconomics Principles, FNCE3000 Corporate Finance), Curtin University, 2023 – present
  4. Acting HDR Programme Coordinator, Curtin University, May-Jun 2023
  5. Publication team co-leader, Southeast Asia Research Academy (SEARA), 2022 – present
  6. National project member, Centre for Responsible Borneo (CRB), 2023 – present
  7. Project member, Responsible Tourism Blueprint for Sarawak Government, 2022 – present
  8. Community Service Head, R&D Committee, Curtin University Malaysia,2023

 

Research Cluster Membership

Financial Markets and Macroeconomic Dynamics

Sensible Marketing and Tourism Development

Innovation in Higher Education 

Speaking Engagement

2024          Speaker for “The Power of Emojis: Enhancing students’ Learning Motivation and Performance” during Curtin University L&T Seminar, on 12 August.

2024          Speaker for “Financial Literacy for Youth” during seminar organised by Curtin Malaysia and SMK Dato Permaisuri, on 21 May.

2024          Speaker for “Money Matters” during the Inspired by University (IBU) Programme at Curtin Malaysia, on 18 May.

2024          Speaker for “Use of Emoji in Teaching Practices” during seminar organised by Curtin Malaysia for teachers from Riam Road Secondary School and Riamhill International Secondary School, on 26 April. [Knowledge Transfer Program]

2024          Speaker for “An Introduction to Personal Finance” during seminar organised by Curtin Malaysia and SMK Chuang Hua Miri, on 2 April.

2023          Speaker for Community Talk titled “Financial Literacy for Future Teachers” during the Hari Bersama Pelanggan organised by Pustaka Negeri Sarawak, on 19 September.

2023          Speaker for “Importance of Savings and Financial Planning” during the Inspired by University (IBU) Programme on 18 September.

2023          Speaker for “Mastering the Basics: End Note and Referencing for Beginners” during the HDR workshop organised by R&D Faculty of Business, on 26 May.

2023          Speaker for “Referencing Skills” during the Academic Awareness for Faculty of Business Webinar organised by Curtin University Malaysia, on 17 March.

2022          Speaker for “Financial literacy in Malaysia: Where are we now and who is at risk?” during the National Financial Literacy Symposium organised by the Financial Education Network (FEN), on 11 Oct.

2022          Speaker for “My Academic Journey” organised by the Miri Gospel Chapel (MGC), on 16 April.

2021          Keynote speaker for “Auditing Reports By Language, Plagiarism and Statistics” during the 2nd Global Research Discourse organised by the Philippine Christian University (PCU) Graduate School, on  18 July.

2021          Speaker for “My Academic Journey” organised by the MGC, on 22 May.

2020         Speaker for “Referencing Skills” during the Academic Awareness for Faculty of Business Webinar organised by Curtin University Malaysia, on 14 August and 4 September.

2019         Speaker for “A Quick Guide to Chicago Referencing: 10 Golden Tips” organised by Curtin University Malaysia, on 15 October and 19 October.

 

Updated on: 22 August 2024