Dr Joseph Sia
+6085 630100 ext 2731
Senior Lecturer, Curtin University Malaysia
Digital Communication Management
Marketing Professional Practice
Retail Marketing and Distribution
Marketing Management (postgraduate unit)
Marketing in Higher Education, Tourism, Consumer Behaviour
Behaviour of Stakeholders in Separating Food Waste at Source
Miri City Council
July 2016-June 2018
Students’ Choice of Higher Education Institution
Office of Research & Development, Curtin University, Sarawak.
Aug 2015 – Dec 2015
Miri City as a Festival Destination City
Ministry of Tourism, Sarawak.
Feb 2014 – April 2014
Assessing the effectiveness of SHELL Traffic Games
Sarawak SHELL Berhad.
Oct 2013-Jan 2014
Sustainability of Higher Learning Institutions: An Identification of Factors that Influence the Choices of Higher Learning Institutions in Sarawak
Curtin Sarawak Research Fund
Academic Journal Articles
Sia, J.K.M., Ismail, A. R. (2016). Recruitment in Higher Education Institution: The Mediating Role of Parents’ Expectations and Encouragement. International Journal of Management in Education. (indexed by SCOPUS)
Edeseyi, M.E., Kaita, A. Y., Harun, R., Danquah M. K., Sia, J.K.M. (2015). Rethinking biofuel marketing and sustainable production chain to titivate commercial interests. Renewable and Sustainable Energy Reviews. (indexed by Thomson Reuters and SCOPUS)
Sia, J.K.M., Lew, T.Y., Sim. A.K.S. (2014). Miri City as a Festival Destination Image in the Context of Miri Country Music Festival. Procedia – Social and Behavioral Sciences (indexed by SCOPUS)
Sia, J.K.M. (2013). University Choice: Implications for Marketing and Positioning. Education, 3, 1, 7-14.
Sia, J.K.M. (2011). Post-secondary students’ behavior in the college choice decision. Journal of Marketing Research and Case Studies. vol. 2011, 1-15
Sia, J.K.M. (2011). Recruiting higher education students: A systematic review of the college selection process models. International Journal of Education Economics and Development, 2, 2, 179 – 192. (indexed by SCOPUS).
Sia, J.K.M. (2010). Institutional factors influencing students’ college choice decision in Malaysia: A conceptual framework. International Journal of Business and Social Science, 1, 2, 53-58.
Conference Proceedings / Presentations
Chong, A. C. C., Sia, J. K. M., Tiew, F. H. N. (2018). Impact of community-based festivals on local community residents’ quality of life: Sarawak perspective. The proceeding of One Curtin International Postgraduate Conference, 26-28 November 2018
Chong, A. C. C., Sia, J. K. M. (2017). Developing a conceptual framework for festival tourism. The proceeding of 5th Borneo Research Education Conference 2017, 6-7 November 2017
Ho, J. M. Sia, J. K. M. (2017). Customisation value: a conceptual approach to enhance tourism experiences. The proceeding of 5th Borneo Research Education Conference 2017, 6-7 November 2017
Lai, G.M.Y., Sia, J.K.M. and Khin, T.M. (2016). Factors affecting employee job satisfaction among commercial accountants. The proceeding of Pan-Pacific Conference XXXIII, 25-28 May 2016
Lew, T. Y., Sim, A. K. S. and Sia, J. K. M. (2015). Sustainable livelihood of indigenous entrepreneurs among the local communities: Constructing a holistic model for community based rural tourism (CBRT) in Malaysia. The proceeding of 3rd Annual Conference of the Asia Council for Small Business 2015, 26-30 October 2015
Wong, L. J., Kassim, Z. and Sia, J. K. M. (2015). Influential factors in adoption of green practices by airline passengers in Malaysia: A proposed Framework. The proceedings the 11th Asian Academy of Management International Conference 2015, 2-4 October 2015
Sim, A. K. S., Lew, T. Y. and Sia, J. K. M. (2015). The antecedents and consequences of student engagement: A conceptual paper. The proceeding of 3rd International Higher Education Teaching & Learning 2015 Conference, 26-27 November 2015
Sia, J.K.M., Lew, T. Y., and Sim, A.K.S. (2014). Understanding tourists’ perception of Miri as an event destination image. The proceedings of International Symposium on Management Education: Towards Achieving Global Standards and Recognition, 2-3 October 2014.
Lew, T. Y., Sia, J.K.M., Sim, A.K.S., Pillai, K.V.K. (2013). The Role of Academics in Quality Assurance of Higher Education: A Case Study of an Australian University Branch Campus in Malaysia. The proceedings of 2nd International Higher Education Teaching and Learning Conference 2013, 9-10 December 2013.
Wong, L. J., Sia, J.K.M. (2013). Green Practices in Hotels: A Conceptual Review of Consumer Attitudes and Behavior. The proceedings of Asia Pacific Marketing and Management Conference 2013, 20-22 November 2013.
Sia, J.K.M. (2012). University Choice: Implications for Marketing and Positioning. Paper presented at 2nd Global Conference for Academic Research on Management and Economics, 7-9 December 2012. (Conference proceedings indexed by SCOPUS)
Sia, J.K.M. (2011). Sarawak Prospective Students’ Perception of Choice Criteria in Selection of a Tertiary Institution. Paper presented at 16th International Business Information Management Association Conference, 29-30 June 2011. ISBN: 978-0-9821489-5-2 (Conference proceedings indexed by Thomson ISI)
Sia, J.K.M. (2010). A Model of Higher Education Institutions Choice in Malaysia – A Conceptual Approach. Paper presented at 2010 International Conference on Business and Economics Research, 26-28 November 2010. ISBN: 978-1-4244-9547-4 (Conference proceedings Indexed by Thomson ISI)
Sia, J.K.M., Abdullah, S.K. Abdul Rani, N.S., Anthony Das, C. (2009). Higher Learning Institutions of Choice: A Conceptual Review of Consideration Sets. Paper presented at Curtin International Business Conference, 10-12 December 2009. ISBN: 978-0-646-52413-9
Supervision of Higher Degree by research Student
Wong L. J.: Determinants of Green Practices Adoption Behaviours Amongst Airline Passengers in Malaysia. Role: Co-supervisor [Completed PhD on 21 September 2019]
Syed Muhammod Ali Reza: Translation of Western Moral in Developing Countries – Do MNC’s CSR Activities Contribute To The Sustainability In Developing Countries? Role: Co-supervisor [Completed PhD on 20 Feb 2018]
Ho, J. M.: Explaining Small-Scale Meetings, Incentives, Conventions and Exhibitions Participants’ Behavioural Intention Using the Value-Attitude-Behaviour Approach. Role: Main supervisor [on-going]
Hoang, D. M.: Factors affecting students’ intention to enrol in private higher education institutions in Vietnam. Role: Main supervisor [Completed MPhil on 25 Aug 2017]
Chong, A. C. C: Socio-Cultural Impact of Festivals on Local Residents’ Quality of Life: Sarawak Perspective. Role: Main supervisor [on-going]
Examiner of Doctoral Dissertation
Shekhar N. C
Evaluation of Engineering Education Institutions Towards Overall Service Quality: An Integrated Model
Other Academic Roles
Editorial Board Membership
International Journal of Management in Education
Reviewer of Academic Journals
International Journal of Management in Education
The MENA Journal of Business Case Studies
Academic Society Committee Membership
FELLOW Chartered Institute of Marketing (UK) (July 2013 to present)
CHARTERED MARKETER, Chartered Institute of Marketing (UK) (July 2010 to present)
Updated on: 10 July 2017