Dr Adamu Abbas Adamu

Academic Qualifications

  • PhD in Communication, University Utara Malaysia, Malaysia 2018
  • Master in Public RelationsBayero University, Kano (BUK), NIGERIA 2014
  • Postgraduate Diploma in Mass Communication, Bayero University, Kano (BUK), NIGERIA 2012
  • B.A. Mass Communicaton, Bayero University, Kano (BUK), NIGERIA 2009

 

Office No.

+60 85 443939 ext. 2789

 

Room No.

No. 2

 

Employment History (recent)

  • Lecturer, Department of Marketing, Faculty of Business

Curtin University Malaysia, February 2018 to present

  • Lecturer

Mass Communication Department, Hussaini Adamu Federal Polytechnic (HAFEDPOLY) Kazaure, Jigawa State, Nigeria 2013-2015.

  • Technologist

College of Creative Multimedia and Build Environment (CCMBE), Hussaini Adamu Federal Polytechnic (HAFEDPOLY), Kazaure, Jigawa State, Nigeria 2011-2013.

 

Unit Taught

  • Public relations research and evaluation
  • Cross cultural communication
  • Techniques of public relations
  • Public Relations Internship
  • Transmedia Storytelling
  • Contemporary Practice

 

Research Interests

Public relations, crisis communication, internal crisis communication

 

Publications

Academic Journal Articles

  • Adamu Abbas Adamu & Bahtiar Mohamad (2019). A reliable and valid measurement scale for assessing internal crisis communication. Journal of Communication Management. 23(2), 90-108.
  • Adamu, A. A., & Mohamad, B. (2019). Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria. International Journal of Strategic Communication, 1-22.
  • Adamu Abbas Adamu, Bahtiar Mohamad, Adzrieman Abdul Rahman (2017). Towards Measuring Internal Crisis Communication: A Qualitative Study. Journal of Asian Pacific Communication (JAPC). 28(1), 107-183.
  • Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2016). Antecedents of Internal Crisis Communication: A Conceptual Framework. The European Proceedings of Social & Behavioural Sciences EpSBS. 14(2016), 119-126.

Conference Proceedings / Presentations

  • Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2017). Negative Portrayals of Muslim ldentity. An outcome of Traditional Crisis Communication Approach. International Conference on Islam, Media and Communication. Organized by Faculty of Leadership and Management, Universiti Sains Islam Malaysia, Nilai, Negeri Sembilan, 8-9 August, 2017.
  • Adamu Abbas Adamu (2017). Deductive approach to scale development for Internal Crisis Communication. A paper presented at UUM-UNS Doctoral Consortium, Universiti Utara Malaysia. Organized by Universiti Utara Malaysia and Universitas Sebelas Maret, Indonesia. May 1, 2017.
  • Adamu Abbas Adamu, Bahtiar Mohamad & Nik Adzrieman Abdul Rahman (2016). Antecedents of Internal Crisis Communication: A Conceptual Framework. International Soft Science Conference (ISSC), organized by Research and Innovation Management Centre, Universiti Utara Malaysia, Adya Hotel Langkawi, 11-13 April, 2016.
  • Adamu Abbas Adamu (2016). Employees’ negative reaction: An outcome of organizational soft crises” has been. ASEAN University Conference on Public Relations and Communication (APRC2016). Organized by Institute of Public Relations Malaysia Student Association at EDC Hotel and Resort, Universiti Utara Malaysia. November 18-20, 2016.
  • Antecedents of Internal Crisis Communication, Presented at AHSGS Postgraduate 1st Colloquium 2016. Organized by Awang Had Salleh Graduate School of Arts and Sciences UUM College of Arts and Sciences Universiti Utara Malaysia, January 25-26, 2016.
  • Adamu Abbas Adamu (2015). Antecedents of Internal Crisis Communication and Its Consequences on Employee Performance: A Conceptual Framework. ASEAN University Conference on Public Relations and Communication (APRC2015). Organized by Institute of Public Relations Malaysia Student Association at Holiday Villa Hotel, Alor Star, Kedah. November, 28-29, 2015.
  • Adamu Abbas Adamu (2015). Effectiveness of Image Restoration Strategies and the influence of channel in managing Corporate Image during crisis. Postgraduate Symposium on Communication and Media. Organized by School of Multimedia Technology and Communication at Holiday Villa Hotel, Alor Star, Kedah. April, 25, 2015.

Reviewer of Academic Journals

Journal Title

  • Psychological Reports Sage Publications (2018) – Scopus

Professional Membership

  • Institute of Public Relations Malaysia

 

 

Updated on: 13 November 2019

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