Program Objectives and Program Outcomes

Management and Marketing

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This double major is designed to provide students with a comprehensive understanding of, and competencies in tourism, hospitality, marketing and associated business disciplines. This programme equips graduates for a professional career in tourism, hospitality and marketing in commerce, industry, government or public institutions. Graduates will be able to demonstrate and apply discipline knowledge and skills, and to think critically about business issues and draw conclusions. Graduates are expected to work both independently and collaboratively using team processes to achieve agreed outcomes especially in a digital era. Notably, this major prepares graduates to identify and analyse ethical issues in business scenarios. They will be able to communicate effectively to the target audience, identify and analyse socio-cultural issues in business organisation.

A graduate of this course can:

  1. Identify key theoretical principles and practical underpinnings of tourism and hospitality management, and apply these from a conceptual and practical approach to industry and business.
  2. Critically examine tourism and hospitality management issues, trends and situations, and formulate creative and innovative propositions to manage challenges faced by the industry.
  3. Access, evaluate and synthesise information from multiple sources to compare and discriminate between ideas relevant to the many dimensions of tourism and hospitality management and relate this knowledge to a particular problem setting.
  4. Employ appropriate communication methods to the tourism and hospitality management disciplines for various audiences and contexts.
  5. Use and apply technologies, recognising their advantages and limitations when applied to tourism and hospitality management.
  6. Show responsibility for self-learning by demonstrating initiative in finding new information and conducting active participation in a variety of learning experiences.
  7. Assess globally then appraise management of tourism and hospitality issues from a variety of perspectives.
  8. Actively support the value of cultural diversity in improving business and professional practice when preparing to work within the tourism and hospitality industry.
  9. Demonstrate leadership, ethical practices and professional integrity when preparing to work within a team and independently within the tourism and hospitality industry.

This double major is designed to provide students with a comprehensive understanding of, and competencies in public relations and management, and associated business disciplines. This programme equips graduates for a professional career in public relations management and corporate communication practice in commerce, industry, government or public institutions. Graduates will be able to demonstrate and apply discipline knowledge and skills, and to think critically about business issues and draw conclusions. Graduates are expected to work both independently and collaboratively using team processes to achieve agreed outcomes especially in a digital era. Notably, this major prepares graduates to identify and analyse ethical issues in business scenarios. They will be able to communicate effectively to the target audience, identify and analyse socio-cultural issues in business organisation.

A graduate of this course can:

  1. Utilise knowledge of the principles and role of contemporary public relations in a diverse range of organisational settings.
  2. Critically evaluate organisational issues from a public relations perspective and develop relevant and creative strategies to address them.
  3. Identify data relevant to the management of public relations from a wide range of sources and integrate that information in order to form a sound basis for decision-making.
  4. Develop and enhance the high-level written and oral communications skills needed for success as a public relations professional.
  5. Use new and emerging communications technologies to support the achievement of public relations goals and objectives.
  6. Demonstrate initiative in acquiring new public relations knowledge and skills and a desire to maintain the currency of that knowledge.
  7. Appreciate the globally interconnected nature of the public relations domain and abide by internationally recognised professional and ethical standards.
  8. Recognise the realities of cultural diversity in public relations practice and approach intercultural communication with sensitivity.
  9. Apply high level oral and written communication skills in a diverse range of professional public relations situations.

This double major is designed to provide students with a comprehensive understanding of, and competencies in marketing and public relations, and associated business disciplines. This programme equips graduates for a professional career in marketing and public relations management and corporate communication practice in commerce, industry, government or public institutions. Graduates will be able to demonstrate and apply discipline knowledge and skills, and to think critically about business issues and draw conclusions. Graduates are expected to work both independently and collaboratively using team processes to achieve agreed outcomes especially in a digital era. Notably, this major prepares graduates to identify and analyse ethical issues in business scenarios. They will be able to communicate effectively to the target audience, identify and analyse socio-cultural issues in business organisation.

A graduate of this course can:

  1. Utilise knowledge of the principles and role of contemporary public relations in a diverse range of organisational settings.
  2. Critically evaluate organisational issues from a public relations perspective and develop relevant and creative strategies to address them.
  3. Identify data relevant to the management of public relations from a wide range of sources and integrate that information in order to form a sound basis for decision-making.
  4. Develop and enhance the high-level written and oral communications skills needed for success as a public relations professional.
  5. Use new and emerging communications technologies to support the achievement of public relations goals and objectives.
  6. Demonstrate initiative in acquiring new public relations knowledge and skills and a desire to maintain the currency of that knowledge.
  7. Appreciate the globally interconnected nature of the public relations domain and abide by internationally recognised professional and ethical standards.
  8. Recognise the realities of cultural diversity in public relations practice and approach intercultural communication with sensitivity.
  9. Apply high level oral and written communication skills in a diverse range of professional public relations situations.

Bachelor of Business Administration

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This course provides students with an understanding of the key areas of business administration. The program aims to prepare you for management roles in the private and public sectors, as well as the global environment. In this course you will have special opportunities for developing industry experience through exciting projects.

A graduate of this course can:

  1. Apply broad discipline knowledge to a range of theoretical and practical business situations through research and practical application
  2. Think creatively and critically to generate innovative solutions to complex business and commercial problems
  3. Access, evaluate and synthesise relevant information from a range of organisational and external sources
  4. Communication appropriately and effectively in professional and public contexts
  5. Apply technologies appropriately for a variety of commercial purposes
  6. Demonstrate initiative, responsibility and lifelong learning skills by applying critical reflection and active participation
  7. Describe global and cultural issues as related to the business area and their impact on local and international communities
  8. Demonstrate respect for human rights, cultural diversity and the particular rights of Indigenous Australians and highlight the importance and impact of cultural diversity on the interactions of commercial agents
  9. Show leadership, and employ ethical practice and professional integrity when working within a team and independently

Bachelor of Commerce

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The course provides students with a foundation of knowledge, insights and abilities required of managers in a wide range of sectors, industries, and functions. The major will help you prepare for working as a manager in small businesses, as well as in medium and larger local and multinational enterprises. It will also prepare you for work in non-profit organisations and the public sector.

A graduate of this course can:

  1. Demonstrate knowledge and comprehension on fundamental principles of a field study, acquired from advanced textbooks
  2. Use the knowledge and comprehension through methods that indicate professionalism in employment
  3. Argue and solve problems in their field of study
  4. Show techniques and capabilities to search and use date to make decision having considered social, scientific and relevant ethical issues
  5. Communicate effectively and convey information, ideas, problems and solutions to experts and non-experts
  6. Apply team and interpersonal skills which are suitable to employment
  7. Possess independent study skills to continue further study with a high degree of autonomy

A graduate of this course can:

  1. Select and apply theories, concepts and techniques to describe, understand, analyse and evaluate management issues and problems
  2. Think critically and creatively to generate solutions to management problems and apply logical and rational processes to make decisions
  3. Access, evaluate and synthesise information from multiple sources to make valid and supported judgments about management issues
  4. Communicate in ways appropriate to the management discipline for various audiences and contexts
  5. Use and apply technologies, recognizing their advantages and limitations when applied to management
  6. Take responsibility for their own learning by demonstrating initiative in finding new information and actively participating in varied learning experiences
  7. Think globally and consider management issues from a variety of perspectives
  8. Actively support the value of cultural diversity in improving business and professional practice
  9. Demonstrate leadership, ethical practice and professional integrity when working within a team and independently.