Dr Shamsul Kamariah Bt Abdullah

Academic Qualifications

  • PhD. Curtin University (2013)
  • Graduate Certificate in Tertiary Teaching-Curtin University (2005)
  • Master of Business Administration with Advanced Certificate in Marketing (Southern New Hampshire University, Manchester, (USA). (1989)
  • Bachelor of Science majoring in Marketing-Southern New Hampshire University, Manchester, USA (1987)
  • Diploma in Hotel and Catering Management. Mara University of Technology (UiTM)

 

Office No.

+60 85 443939 ext. 5092

 

Email

shamsul.a@curtin.edu.my

 

Room No.

57

 

Employment History

  • Senior Lecturer (Marketing): 2001 – current (Curtin University Malaysia), Department of Marketing, Faculty of Business
  • Acting Deputy Dean, Faculty of Business, Curtin University Malaysia: August 2017-current
  • Director Academic Quality (secondment): January 2014 – August 2015, Office of Pro-Vice Chancellor, Curtin Sarawak
  • Lecturer, University Technology Mara (Arau) (1991 – 2000)

 

Unit Taught

Current:

  • Retail Marketing and Distribution
  • Discovering Marketing
  • Public Sector Marketing (MGMT5031)-Post Graduate level

Previous:

  • Sales Management
  • Consumer Behaviour
  • Strategic Marketing
  • Marketing of Services
  • Marketing Communication

 

Research Interests

Marketing Education – Distributed Learning, Flip Classroom, Classroom engagement, and Higher Education system and Governance

Retail Marketing (Retail Banking)

Social Media and Celebrities

 

Research Grants

Research Title: ‘The factors influencing Students’ Motivation towards Learning and Development’

  • Awarding body: Curtin Sarawak Teaching Innovation Project (CSTIP) 2015
  • Grant Amount: RM2000
  • Research role: Researcher.
  • Period: 1 year (2015)

Research title: Remuneration Packages of Indonesian General Workers and recruitment costs of employers in Peninsular Malaysia, Sabah and Sarawak.

  • Awarding body: Sarawak Timber Association (STA)
  • Grant Amount: RM125,000.00
  • Research role: Principle
  • Period: 1 year (2011)

Research title: Business Graduate Attributes: An Exploratory Study on Curtin Sarawak.

  • Awarding body: Curtin Sarawak Research Fund (CSRF)
  • Grant Amount: RM10,000.00
  • Research role: Researcher
  • Period (2007-2009)

Research title: Learning Experience Revisited: exploring students learning behaviour in marketing units. A case of Confucius Heritage Culture Learners (CHC) at Curtin, Sarawak Malaysia.

  • Awarding body: Curtin Sarawak Research Fund (CSRF)
  • Grant Amount: RM10,000.00
  • Research role: Principle
  • Period: 2006

 

Publications

Academic Journal Articles

 

  1. Hassan, M.K., Abdullah, S.K., Lew, T. Y., and Islam, M.F. “Tourists’ Satisfaction and Destination Loyalty: A Case Study on Cox’s Bazar Beach of Bangladesh”.  International Journal of Leisure and Tourism Marketing (article in press)
  2. Abdullah, S. K (2013) “Balancing the Act: Incorporating the constructive alignment in promoting and enhancing higher order thinking skills among the CHC learners”. 11-12 March 2013, Global Summit Education 2013 (GSE 2013). GSE Journal of Education; ISSN: 2289-3970
  3. Ng, P. Y., Abdullah, S.K., Nee, P. H. and Tiew, F. N. H. (2009), Business Graduate Attributes: An Exploratory Study on Curtin Sarawak, accepted in Journal Publication: International Review of Business Research Papers; ISSN: 1832-9543.

 

Conference Proceedings / Presentations

  1. Adeyinka-Ojo, S., John Teo, Sean Lee and Abdullah, S.K. (2018). Hospitality and Tourism Education in an Emerging Digital Economy: Identifying the Digital Skills Needs for Disruptive Hospitality and Tourism Industry in Malaysia. QS Subject Focus Summit on Hospitality and Tourism “The Way Forward: Hospitality and Tourism Education Convergence with Industry 4.0”. 5-7th Dec 2018. Best Paper.
  2. Adeyinka-Ojo, S., & Abdullah, S.K. (2018). Insights into qualitative data analysis techniques in tourism destination branding case studies research. 8th International Borneo Business Conference Kuching, Sarawak, Malaysia 4 -5 October, 2018. Best Paper award.
  3. Adeyinka-Ojo, S., & Abdullah, S.K. (2018). Disruptive digital innovation and sharing economy in hospitality and tourism.  11th Curtin University, Science and Engineering International Conference (CUTSE 2018), Miri, Sarawak, Malaysia 26-28 November, 2018.
  4. Khan, Md Raziuddin Taufique, Samuel Adeyinka-Ojo, & Abdullah, S.K. (2018). The Scope and Role of Eco Labelling to Promote Environmentally Sustainable Consumption Behaviour: A Literature review. 8th Int. Borneo Business Conference 2018 “Diginomics: Promise and Perils”.
  5. Hasan, M. K., Abdullah, S.K. & Lew, T.Y. (2018). Exploring the Performance of Tourist Facilities at Beach Destinations of Bangladesh. International Conference on Business and Sustainable Development (ICBSD 2018).
  6. Gunness, A. & Abdullah, S. K. (2016)”Distributing Retail Marketing: International learning done locally”, presented as part of the Cengage Pride/Ferrell Innovations in Teaching Competition at the 54th annual SMA Conference: Atlanta, 2016.
  7. Krishnan, A., Abdullah, S.K., Anthony, C.D. (2015) Motivation: A teaching myth or reality. 3rd International Conference on Higher Education T&L Conference 2015 (HETL 2015) (November 26- 27, 2015)
  8. Tiew, F.N.H., Abdullah, S.K., (2013) Curtin’s Graduate Attributes: Malaysia Employers’ Views on Importance and Performance. 2nd International Higher Education T&L Conference 2013 (9th and 10th December 2013)
  9. Abdullah, S.K. (2009), The Silent Classroom: What makes the imbalance? International Conference on Educational Research and Practice, 10-11 July 2009, University Putra Malaysia.
  10. Ng, P. Y., Abdullah, S.K., Nee, P. H. and Tiew, F. N. H. (2008), Business Graduate Attributes: An Exploratory Study on Curtin Sarawak, International Conference on Business and Information 2008, 7-9 July, South Korea.
  11. Abdullah, S.K. 2006. Learning Experience Revisited: exploring students learning behavior in marketing units. A case of Confucius Heritage Culture Learners (CHC) at Curtin University of Technology, Sarawak Malaysia. – Funded by Curtin Sarawak Research fund.- Paper presented at the HERDSA conference 2006-poster presentation
  12. Abdullah, S.K. 2004 “More spices in my skills? Assessment and learning experienced revisited – An analysis of the current assessment on Confucius Heritage Culture Learner(CHC). A case of Curtin University of Technology, Sarawak. Paper presented at the HERDSA Conference 2004.
  13. Abdullah S.K., Balasingam S. D.Eunice Kong Eik Fong, Krishnan. Left Brain Thinkers – Does a shift to Whole Brain Concepts works for the Confucius Heritage Culture Learners. Paper presented at the He21 Conference 2003
  14. Abdullah S.K., Balasingam S. D.Eunice Kong Eik Fong, Krishnan A. Left Brain Thinkers- A further study on the learning styles of the Confucius Heritage Learners at Curtin Sarawak. Paper presented at the HERDSA Conference 2002

 

Books

  • Integrated Marketing Communication (Module for Open University-Malaysia):2006

 

Book Chapters

  • Abdullah, S.K. 2013. “Child brand ambassadors: Merely a child’s play business”. Marketing Strategy Casebook 2013. Pp-pp. Cambridge University Press. ISBN: 978-1-107-60730-9

 

Book Review

  • Abdullah, S.K. 2015. Review of Marketing Management and Communications in the Public Sector by Martial Pasquier, Jean-Patrick Vileneuve (2012)Routledge; Taylor and Francis (ISBN: 978-0-415-44897-0 (hbk)

 

Key Note Speaker

  • ‘Click and Talk Classroom Engagement; Learning and Teaching in the Millennium’ presented at the 1st International Conference on Science, Technology, Engineering and Mathematics (STEM) Education, Myanmar Engineering Society, Yangon, Myanmar. (24th November – 26th November 2017)

 

Other Conference Activities

  • Organising Committee – Borneo Research Conference. Faculty of Business, Curtin Malaysia. (6th Nov – 7th Nov 2017)
  • Organising Committee – 1st International Conference on Science, Technology, Engineering and Mathematics (STEM) Education, Myanmar Engineering Society, Yangon, Myanmar. (24th November – 26th November 2017)
  • Organising Committee member of Bali International Business and Social Science Research Conference (BIBSRC) 22nd April – 24th April 2016
  • Organising Committee member of Australia and New Zealand Business and Social Science Research Conference (ANZBSRC) 2016. 17th -18th September 2016. Sydney Australia.
  • Organising Committee Member of Bangkok Annual Business and Social Science Research Conference (BABSRC) 2016. 12th Dec – 13th Dec 2016
  • Organising committee member of Kuala Lumpur International Business and Social Science Research Conference (7th Aug – 8th Aug 2015)
  • Session chair, 2nd International Higher Education, Teaching and Learning Conference 2013, 9 Dec – 10 Dec 2013

 

Supervision of Higher Degree by Research Student

  • Student Name: Md Kamrul Hasan; Degree:PhD; Research Title: “Tourists’ Revisit Intention to Beach Destinations in Bangladesh”; Role: Main Supervisor; Supervision in progress
  • Student Name: Hoang Mai Do; Degree: MPhil; Research Title: “Communication strategies for well-known international universities which have campuses in Ho Chi Minh City, Vietnam”; Role: Co-Supervisor; 2015-2017 (Completed)

 

Doctoral/Master Dissertation Thesis Committee

  • Athena Wei Chee. MPhil- Thesis Chair (current)
  • Farah Hasan Sarah. MPhil- Thesis Chair (current)

 

Reviewer of Academic Journals

  1. International Journal of Management in Education(IJME) (2018)
  2. International Journal of Service Management and Sustainability- UiTM Sarawak (2018)
  3. Journal of Teaching and Learning for Graduate Employability (2017)
  4. Pertanika Journals (2016)
  5. Australian Academy of Accounting and Finance Review (AAAFR)
  6. Australasian Journal of Business, Social Sciences and Information Technology (AJBSSIT)
  7. International Journal of Management in Education (IJMIE).

 

Academic Society Committee Membership

  • Fellow (FHEA), Higher Education Academy UK (HEA): 2018-current
  • Member, Chartered Institute of Marketing (UK): 2011-current
  • Member, Institute of Marketing Malaysia (IMM):  2015-current

 

Teaching Awards

  • Curtin University -Teaching Award: Program That Enhanced Learning (2017)
  • Faculty of Business and Law Teaching Award: Program That Enhanced Learning (2016)
  • Student Choice Award for Department of Marketing. Curtin Malaysia: 2017
  • Student Choice Award for Best Lecturer (Marketing). Curtin Malaysia: 2015
  • Excellence and Innovation in Teaching Awards – Citation for Outstanding Contribution to Student Learning – Curtin University (2007)
  • Excellence and Innovation in Teaching Award (EIT) Curtin University (2005)

 

Executive Education Development and Delivery

Name of workshop: The 5 star Service mentality

Client name: Yayasan Sarawak

Month and year developed: August 2016

Month and year delivered: December 2016

 

 

Updated on: 7 February 2019

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