Dr Shamsul Kamariah Bt Abdullah

Academic Qualifications

PhD. Curtin University (2013)

Graduate Certificate in Tertiary Teaching-Curtin University (2005)

Master of Business Administration with Advanced Certificate in Marketing (Southern New Hampshire University, Manchester, (USA). (1989)

Bachelor of Science majoring in Marketing-Southern New Hampshire University, Manchester, USA (1987)

Diploma in Hotel and Catering Management. Mara University of Technology (UiTM)

 

Office No.

+60 85 443939 ext. 5092

 

Email

shamsul.a@curtin.edu.my

 

Room No.

57

 

Employment History

  • Senior Lecturer (Marketing): 2001 – current (Curtin Sarawak)

Department of Marketing

  • Director Academic Quality (secondment): January 2014 – August 2015

Office of Pro-Vice Chancellor, Curtin Sarawak

  • Lecturer, University Technology Mara (Arau) (1991 – 2000)

 

Unit Taught

Current:

Retail Marketing and Distribution

Discovering Marketing

Public Sector Marketing (MGMT5031)-Post Graduate level

Previous:

Sales Management

Consumer Behaviour

Strategic Marketing

Marketing of Services

Marketing Communication

 

Research Interests

Marketing Education – Distributed Learning, Flip Classroom, Classroom engagement, and Higher Education system and Governance

Retail Marketing (Retail Banking)

Social Media and Celebrities

 

Research Grants

Research Title: ‘The factors influencing Students’ Motivation towards Learning and Development’

  • Awarding body: Curtin Sarawak Teaching Innovation Project (CSTIP) 2015
  • Grant Amount: RM2000
  • Research role: Researcher.
  • Period: 1 year (2015)

Research title: Remuneration Packages of Indonesian General Workers and recruitment costs of employers in Peninsular Malaysia, Sabah and Sarawak.

  • Awarding body: Sarawak Timber Association (STA)
  • Grant Amount: RM125,000.00
  • Research role: Principle
  • Period: 1 year (2011)

Research title: Business Graduate Attributes: An Exploratory Study on Curtin Sarawak.

  • Awarding body: Curtin Sarawak Research Fund (CSRF)
  • Grant Amount: RM10,000.00
  • Research role: Researcher
  • Period (2007-2009)

Research title: Learning Experience Revisited: exploring students learning behaviour in marketing units. A case of Confucius Heritage Culture Learners (CHC) at Curtin, Sarawak Malaysia.

  • Awarding body: Curtin Sarawak Research Fund (CSRF)
  • Grant Amount: RM10,000.00
  • Research role: Principle
  • Period: 2006

 

Publications

Academic Journal Articles

 

  1. Tiew, F.N.H., Abdullah, S.K., (2013) Curtin’s Graduate Attributes: Malaysia Employers’ Views on Importance and Performance. 2nd International Higher Education T&L Conference 2013 (9th and 10th December 2013)
  2. Abdullah, S. K (2013) “Balancing the Act: Incorporating the constructive alignment in promoting and enhancing higher order thinking skills among the CHC learners”. 11-12 March 2013, Global Summit Education 2013 (GSE 2013). GSE Journal of Education; ISSN: 2289-3970
  3. Ng, P. Y., Abdullah, S.K., Nee, P. H. and Tiew, F. N. H. (2009), Business Graduate Attributes: An Exploratory Study on Curtin Sarawak, accepted in Journal Publication: International Review of Business Research Papers; ISSN: 1832-9543.
  4. “Working Women and Family Responsibilities in Sarawak: A case of Miri (2004).”( Grant from RUSSIC AND CBS PERTH)Author: Alice Urud, Khin Than Myint, Pauline Ho, Shamsul Kamariah , Wee Ling Ming and Dr Anne Marie.

 

Conference Proceedings / Presentations

  1. Gunness, A. & Abdullah, S. K.,”Distributing Retail Marketing: International learning done locally”, presented as part of the Cengage Pride/Ferrell Innovations in Teaching Competition at the 54th annual SMA Conference: Atlanta, 2016.
  2. Krishnan, A., Abdullah, S.K., Anthony, C.D. (2015) Motivation: A teaching myth or reality. 3rd International Conference on Higher Education T&L Conference 2015 (HETL 2015) (November 26- 27, 2015)
  3. Tiew, F.N.H., Abdullah, S.K., (2013) Curtin’s Graduate Attributes: Malaysia Employers’ Views on Importance and Performance. 2nd International Higher Education T&L Conference 2013 (9th and 10th December 2013)
  4. Abdullah, S.K. (2009), The Silent Classroom: What makes the imbalance? International Conference on Educational Research and Practice, 10-11 July 2009, University Putra Malaysia.
  5. Ng, P. Y., Abdullah, S.K., Nee, P. H. and Tiew, F. N. H. (2008), Business Graduate Attributes: An Exploratory Study on Curtin Sarawak, International Conference on Business and Information 2008, 7-9 July, South Korea.
  6. Abdullah, S.K. 2006. Learning Experience Revisited: exploring students learning behavior in marketing units. A case of Confucius Heritage Culture Learners (CHC) at Curtin University of Technology, Sarawak Malaysia. – Funded by Curtin Sarawak Research fund.- Paper presented at the HERDSA conference 2006-poster presentation
  7. Abdullah, S.K. 2004 “More spices in my skills? Assessment and learning experienced revisited – An analysis of the current assessment on Confucius Heritage Culture Learner(CHC). A case of Curtin University of Technology, Sarawak. Paper presented at the HERDSA Conference 2004.
  8. Abdullah S.K., Balasingam S. D.Eunice Kong Eik Fong, Krishnan. Left Brain Thinkers – Does a shift to Whole Brain Concepts works for the Confucius Heritage Culture Learners. Paper presented at the He21 Conference 2003
  9. Abdullah S.K., Balasingam S. D.Eunice Kong Eik Fong, Krishnan A. Left Brain Thinkers- A further study on the learning styles of the Confucius Heritage Learners at Curtin Sarawak. Paper presented at the HERDSA Conference 2002

 

Books

  1. Integrated Marketing Communication (Module for Open University-Malaysia):2006

 

Book Chapters

  1. Book title: Marketing Strategy Casebook 2013

Chapter title: ‘Child brand ambassadors: Merely a child’s play business”

Publisher name: Cambridge University Press

Date of publication: 2013

ISBN: 978-1-107-60730-9

 

Book Review

  1. Book title: Marketing Management and Communications in the Public Sector by Martial Pasquier, Jean-Patrick Vileneuve (2012).

Publisher: Routledge; Taylor and Francis

(ISBN: 978-0-415-44897-0 (hbk)

Date review: April 2015

 

 

Supervision of Higher Degree by Research Student

 

Student name: Nazaruddin Haji Hamit

Degree: PhD

Research Title: “Sustaining Intangible Cultural Heritage: A Study of Nyonya Cuisine in the Historic Cities of Melaka and George Town, Malaysia

Role: Co-Supervisor

Supervision in progress

 

Student Name: Hoang Mai Do

Degree: MPhil

Research Title: “Communication strategies for well-known international universities which have campuses in Ho Chi Minh City, Vietnam”

Supervision in progress

 

Reviewer of Academic Journals

  1. Journal of Teaching and Learning for Graduate Employability (2017)
  2. Pertanika Journals (2016)
  3. Australian Academy of Accounting and Finance Review (AAAFR)
  4. Australasian Journal of Business, Social Sciences and Information Technology (AJBSSIT)
  5. International Journal of Management in Education (IJMIE).

 

Academic Society Committee Membership

 

Name of Society: Chartered Institute of Marketing (UK)

Role: Member

Date: Current

 

Name of Society: Institute of Marketing Malaysia (IMM)

Role: Member

Date: Current

 

Executive Education Development and Delivery

 

Name of workshop: The 5 star Service mentality

Client name: Yayasan Sarawak

Month and year developed: August 2016

Month and year delivered: December 2016

 

Teaching Awards

  1. Program That Enhanced Learning

Curtin Business School

February 2017

 

  1. Curtin Sarawak Student Choice Award: Best Lecturer for Marketing (2015)

Curtin Sarawak

2015

 

  1. Excellence and Innovation in Teaching Awards – Citation for Outstanding Contribution to Student Learning

Curtin University

2007

 

  1. Curtin Sarawak Student Choice Award

Curtin Sarawak

2006/2007

 

  1. Excellence and Innovation in Teaching Awards

Curtin University

2005

 

 

 

Updated on: 10 July 2017

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