Dr Joseph Sia

Academic Qualifications

PhD

MBA

BComm

 

Office No.

+60 85 443939 ext. 5048

 

Email

joseph@curtin.edu.my

 

Room No.

5

 

Employment History

 

Lecturer, Curtin University Malaysia

 

Unit Taught

Digital Communication Management

International Marketing

Discovery Marketing

Business Policy

Marketing Professional Practice

Retail Marketing and Distribution

Marketing Management (postgraduate unit)

 

Research Interests

Marketing in Higher Education, Tourism, Consumer Behaviour

 

 Research Grants

Students’ Choice of Higher Education Institution

Office of Research & Development, Curtin University, Sarawak.

RM4K

Co-investigator

Aug 2015 – Dec 2015

 

Miri City as a Festival Destination City

Ministry of Tourism, Sarawak.

RM5K

Principal Investigator

Feb 2014 – April 2014

 

Assessing the effectiveness of SHELL Traffic Games

Sarawak SHELL Berhad.

RM50K

Co-investigator

Oct 2013-Jan 2014

 

Sustainability of Higher Learning Institutions: An Identification of Factors that Influence the Choices of Higher Learning Institutions in Sarawak

Curtin Sarawak Research Fund

Principal Investigator

RM10k

2009

 

Publications

Academic Journal Articles

 

Sia, J.K.M., Ismail, A. R. (2016). Recruitment in Higher Education Institution: The Mediating Role of Parents’ Expectations and Encouragement.  International Journal of Management in Education.  (indexed by SCOPUS)

Edeseyi, M.E., Kaita, A. Y., Harun, R., Danquah M. K., Sia, J.K.M. (2015). Rethinking biofuel marketing and sustainable production chain to titivate commercial interests. Renewable and Sustainable Energy Reviews. (indexed by Thomson Reuters and SCOPUS)

Sia, J.K.M., Lew, T.Y., Sim. A.K.S. (2014). Miri City as a Festival Destination Image in the Context of Miri Country Music Festival.  Procedia – Social and Behavioral Sciences (indexed by SCOPUS)

Sia, J.K.M. (2013). University Choice: Implications for Marketing and Positioning. Education, 3, 1, 7-14.

Sia, J.K.M. (2011). Post-secondary students’ behavior in the college choice decision. Journal of Marketing Research and Case Studies. vol. 2011, 1-15

Sia, J.K.M. (2011). Recruiting higher education students: A systematic review of the college selection process models. International Journal of Education Economics and Development, 2, 2, 179 – 192. (indexed by SCOPUS).

Sia, J.K.M. (2010).  Institutional factors influencing students’ college choice decision in Malaysia: A conceptual framework. International Journal of Business and Social Science, 1, 2, 53-58.

 

Conference Proceedings / Presentations

Lai, G.M.Y., Sia, J.K.M. and Khin, T.M. (2016). Factors affecting employee job satisfaction among commercial accountants. The proceeding of Pan-Pacific Conference XXXIII, 25-28 May 2016

Lew, T. Y., Sim, A. K. S. and Sia, J. K. M. (2015).  Sustainable livelihood of indigenous entrepreneurs among the local communities: Constructing a holistic model for community based rural tourism (CBRT) in Malaysia. The proceeding of 3rd Annual Conference of the Asia Council for Small Business 2015, 26-30 October 2015

Wong, L. J., Kassim, Z. and Sia, J. K. M. (2015). Influential factors in adoption of green practices by airline passengers in Malaysia: A proposed Framework. The proceedings the 11th Asian Academy of Management International Conference 2015, 2-4 October 2015

Sim, A. K. S., Lew, T. Y. and Sia, J. K. M. (2015).  The antecedents and consequences of student engagement:  A conceptual paper. The proceeding of 3rd International Higher Education Teaching & Learning 2015 Conference, 26-27 November 2015

Sia, J.K.M., Lew, T. Y., and Sim, A.K.S. (2014). Understanding tourists’ perception of Miri as an event destination image. The proceedings of International Symposium on Management Education: Towards Achieving Global Standards and Recognition, 2-3 October 2014.

Lew, T. Y., Sia, J.K.M., Sim, A.K.S., Pillai, K.V.K. (2013). The Role of Academics in Quality Assurance of Higher Education:  A Case Study of an Australian University Branch Campus in Malaysia. The proceedings of 2nd International Higher Education Teaching and Learning Conference 2013, 9-10 December 2013.

Wong, L. J., Sia, J.K.M. (2013). Green Practices in Hotels: A Conceptual Review of Consumer Attitudes and Behavior. The proceedings of Asia Pacific Marketing and Management Conference 2013, 20-22 November 2013.

Sia, J.K.M. (2012). University Choice: Implications for Marketing and Positioning. Paper presented at 2nd Global Conference for Academic Research on Management and Economics, 7-9 December 2012. (Conference proceedings indexed by SCOPUS)

Sia, J.K.M. (2011).  Sarawak Prospective Students’ Perception of Choice Criteria in Selection of a Tertiary Institution. Paper presented at 16th International Business Information Management Association Conference, 29-30 June 2011. ISBN: 978-0-9821489-5-2 (Conference proceedings indexed by Thomson ISI)

Sia, J.K.M. (2010).  A Model of Higher Education Institutions Choice in Malaysia – A Conceptual Approach. Paper presented at 2010 International Conference on Business and Economics Research, 26-28 November 2010. ISBN: 978-1-4244-9547-4 (Conference proceedings Indexed by Thomson ISI)

Sia, J.K.M., Abdullah, S.K. Abdul Rani, N.S., Anthony Das, C. (2009). Higher Learning Institutions of Choice:  A Conceptual Review of Consideration Sets.  Paper presented at Curtin International Business Conference, 10-12 December 2009. ISBN: 978-0-646-52413-9

 

Supervision of Higher Degree by research Student

PhD

Wong L. J.: Factors that Determine Attitude and Behaviours of Airline Passengers towards Green Practices Adoption in Malaysia. (status: supervision in progress)

Syed Muhammod Ali Reza: Translation of Western Moral in Developing Countries – Do MNC’s CSR Activities Contribute To The Sustainability In Developing Countries? (status: supervision in progress)

 

MPhil

Hoang, D. M.: Factors affecting students’ intention to enrol in private higher education institutions in Vietnam. (status: supervision in progress)

 

Examiner of Doctoral Dissertation

Shekhar N. C

PhD

Evaluation of Engineering Education Institutions Towards Overall Service Quality: An Integrated Model

2015

 

Other Academic Roles

Editorial Board Membership

International Journal of Management in Education

 

Reviewer of Academic Journals

International Journal of Management in Education

The MENA Journal of Business Case Studies

 

Academic Society Committee Membership

FELLOW Chartered Institute of Marketing (UK) (July 2013 to present)

CHARTERED MARKETER, Chartered Institute of Marketing (UK) (July 2010 to present)

 

Updated on: 10 July 2017

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