Dr Goi Chai Lee

Academic Qualifications 

  • Graduate Certificate of Tertiary Teaching, Curtin University, Australia, 2010
  • PhD Business and Management (Specialisation in Internet Marketing), Management and Science University, Malaysia, 2008
  • Master of Information Technology Management, University of Wollongong, Australia, 2001
  • Bachelor of Computer Science, University of Wollongong, Australia, 2000

 

Office No.

+60 85 443939 ext. 5085

 

Room No.

No. 49, Row 1

 

Employment History

Associate Dean, Research and Development

Faculty of Business

Curtin University Sarawak Malaysia

2017 to present

 

Head of Department

Department of Marketing and Management

Faculty of Business

Curtin University Sarawak Malaysia

2015

 

Coordinator, Teaching and Learning

Faculty of Business

Curtin University Sarawak Malaysia

2011

 

Senior Lecturer

Department of Marketing

Faculty of Business

Curtin University Sarawak Malaysia

2010 to present

 

Coordinator, R&D

Faculty of Business

Curtin University Sarawak Malaysia

2009

 

Coordinator, Postgraduate (Higher Degree by Research)

Faculty of Business

Curtin University Sarawak Malaysia

2009 to 2010

 

Lecturer

Department of Marketing

Faculty of Business

Curtin University Sarawak Malaysia

2005 to 2009

 

Unit Taught

2017

Semester 1

  • MKTG2004 Consumer Behaviour
  • MKTG1000 Discovering Marketing

2016

Semester 1

  • MKTG2004 Consumer Behaviour
  • MKTG1000 Discovering Marketing

Semester 2

  • MKTG2004 Consumer Behaviour
  • MKTG1000 Discovering Marketing

2015

Semester 1

  • MKTG2004 Consumer Behaviour
  • MKTG2005 Marketing Research

Semester 2

  • MKTG2004 Consumer Behaviour
  • MKTG2005 Marketing Research

2014

Semester 1

  • 9764 Consumer Behaviour 201
  • 9807 Marketing Research 200

Semester 2

  • 9764 Consumer Behaviour 201
  • 9807 Marketing Research 200

2013

Semester 1

  • 9764 Consumer Behaviour 201
  • 9807 Marketing Research 200

Semester 2

  • 9764 Consumer Behaviour 201
  • 9807 Marketing Research 200

Summer

  • 9764 Consumer Behaviour 201

2012

Semester 1

  • 10850 Marketing 100
  • 9764 Consumer Behaviour 201
  • 9807 Marketing Research 200

Semester 2

  • 9764 Consumer Behaviour 201
  • 9807 Marketing Research 200

2011

Semester 1

  • 10850 Marketing 100
  • 3900 Strategic Marketing 310
  • 9764 Consumer Behaviour 201

Semester 2

  • 10850 Marketing 100
  • 3900 Strategic Marketing 310
  • 9764 Consumer Behaviour 201

Summer

  • 12034 Business Capstone 301

2010

Semester 1

  • 10850 Marketing 100
  • 12034 Business Capstone 301
  • 9764 Consumer Behaviour 201

Semester 2

  • 12034 Business Capstone 301
  • 9764 Consumer Behaviour 201

2009

Semester 1

  • 10850 Marketing 100
  • 12034 Business Capstone 301
  • 9764 Consumer Behaviour 201

Semester 2

  • 10850 Marketing 100
  • 12034 Business Capstone 301
  • 9764 Consumer Behaviour 201

2008

Semester 1

  • 10850 Marketing 100
  • 12034 Business Capstone 301
  • 12981 Internet Marketing 350

Semester 2

  • 10850 Marketing 100
  • 11016 Integrated Marketing Communications 202
  • 12034 Business Capstone 301

2007

Semester 1

  • 10850 Marketing 100
  • 11016 Integrated Marketing Communications 202
  • 12981 Internet Marketing 350

Semester 2

  • 10850 Marketing 100
  • 11016 Integrated Marketing Communications 202
  • 12034 Business Capstone 301

2006

Semester 1

  • 10850 Marketing 100
  • 11016 Integrated Marketing Communications 202
  • 12981 Internet Marketing 350

Semester 2

  • 10850 Marketing 100
  • 11016 Integrated Marketing Communications 202

2005

Semester 1

  • 10850 Marketing 100
  • 12981 Internet Marketing 350
  • 10855 Public Relations 102

Semester 2

  • 10850 Marketing 100
  • 11016 Integrated Marketing Communications 202
  • 10855 Public Relations 102

 

Research Interests

Internet marketing, Consumer behaviour

 

Research Grants 

  • Ho, P., Goi, C.L. and Ng, P.Y., Research Projects on the Governance of Local Agenda 21 (RM20000) and Say No to Plastic Bags 3.0 Campaign (RM30000). Funded by Miri City Council.
  • Goi, C.L. and Chieng, F.Y.L. (2014), Perception of Customers on Bintang MegaMall: Study on Customer Profiles, Marketing Mix, Shopping Behaviour and Patterns, Bintang MegaMall, Miri. (RM8000)
  • Ho, P.P.L., Goi, C.L., Lew, T.Y., Tang, F.E. and Ho, C. (2012), Sustainable Development: A case study of Miri City Council’s green initiatives, Miri City Council. (RM30000)
  • Abdullah, S.K., Ho, P.P.L., Goi, C.L., Chieng, F.Y.L., Nee, P.H. and Urud, A. (2011), Study on Remuneration Packages of Indonesian General Workers and Recruitment Costs of Employers in Peninsular Malaysia, Sabah and Sarawak, Consultancy project funded by Sarawak Timber Association. (RM125000)

 

Publications

Academic Journal Articles (2012 to present)

  • Goi, C.L. (forthcoming), The Impact of Technological Innovation on Building a Sustainable City, International journal of Quality Innovation, Springer Open.
  • Goi, M.T., Goi, C.L. and Wong, D. (2014), Constructing a brand identity scale for higher education institutions, Journal of Marketing for Higher Education, Vol. 24, Iss.1, pp.59 – 74.

 

Conference Proceedings / Presentations (2012 to present)

  • Goi, C.L (2017), Perception of Students on the Lecturer Towards the Use of Business Simulation Games for Teaching and Learning, Teaching and Learning Forum 2017, Curtin University, 2-3 February.
  • Goi, (2016), The Impact of Technological Change on Building a Sustainable City Pan-Pacific Conference XXXIII, 25 May.
  • Goi, C.L., Ngu, I.Y. and Chieng, F.Y.L. (2015), The Relationship between Social Media and Brand Equity, International Conference on Management and Information Technology (ICMIT), Singapore, 20 December.
  • Goi, C.L. (2015), The Use of Business Simulation Games in Teaching and Learning: A Literature Review, 3rd International Higher Education Teaching and Learning Conference 2015 (HETL 2015), 26-27 November, Curtin University, Sarawak.
  • Kandala, B. and Goi, C.L. (2015), Networking Marketing, 12th Annual World Congress of the Academy for Global Business Advancement (AGBA), Universiti Malaysia Pahang, Kuantan, 16-19 November.
  • Goi, C.L., Ngu, I.Y. and Chieng, F.Y.L. (2015), Malaysian Brands or International Brands? What Does Gen Y Really Want?, 3rd Asian SME Conference and Meeting. 26 – 30 October, Miri, Sarawak.
  • Ho, P.P.L., Goi, C.L., Lew, T.Y., Tang, F.E. and Ho, C. (2015), Stakeholder Response to Say No to Plastic Bags Campaign in Reducing Plastic Bag Use in Miri, Malaysia, Pan-Pacific Conference XXXII, 1-4 June, Hanoi, Vietnam.
  • Goi, C.L. and Chieng, F.Y.L. (2014), Malaysia Boleh? Is Malaysian Brand Really Flying?, The Fifth International Conference on International Studies(ICIS2014), 1-2 December, The Royale Chulan Hotel, Kuala Lumpur, Malaysia.
  • Goi, C.L. and Chieng, F.Y.L. (2014), Factors Influencing Foreign Tourists to Shop in Miri, Sarawak, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, 15-17 October 2014, Curtin Singapore, Singapore.
  • Ngu, I.Y., Chieng, F.Y.L. and Goi C.L. (2014), The Impact of Social Media on Brand Equity: A case of luxury brand, 7th Internal Conference on Contemporary Business & 14th Global Conference on Flexible Systems Management, 15-17 October 2014, Curtin Singapore, Singapore.
  • Chieng, F.Y.L and Goi, C.L. (2014), Managing Brand Equity in Higher Education, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak.
  • Tiew, F. and Goi, C.L. (2014), Three Days Two Nights: Mulu Trip That Has Influenced Mood, Emotion And Feeling, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak.• Goi, C.L. (2014), Smile: Where Social Media And E-Learning Collide, Management Education: Towards Achieving Global Standards and Recognition international symposium, 2-3 October 2014, Curtin Sarawak, Sarawak.
  • Goi, C.L. (2013), The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion, 2013 2nd International Conference on Humanity, Culture and Society, Kuala Lumpur, Malaysia, 29-30 December.
  • Goi, C.L. (2012), Implications for Business from Adopting E-Commerce: A Comparative Study between Malaysia and Singapore, The Eighth Asia Academy of Management Conference, Seoul, Korea, 10-12 December.
  • Chieng, F.Y.L. and Goi, C.L. (2012), The Measurement and Dimensionality of Customer-based Brand Equity: Empirical Evidence from Malaysian Brands, 2012 Global Marketing Conference, COEX, Seoul, 19-22 July.
  • Chieng, F.Y.L., Ho, P.P.L., Goi, C.L. and Ng, P.Y. (2012), The Influence of Macro-Environment Forces on Transport Sustainability, East Asian Development Network – Annual Forum 2011/2012, Hyatt Hotel and Casino Manila, Philippines, 2-3 July.
  • Goi, C.L., Lai, D.I.S., Chong, A.X.Y., Lee, M.V. and Lee, B. (2012), Men’s Purchasing Decision on Grooming Products: A Comparative Study on Customers’ Status, 9th Annual World Congress of the Academy for Global Business Advancement (AGBA), Ajman University of Science & Technology (AUST), UAE, 19-21 March.
  • Goi, C.L. (2012), The Impact of Colours on Online Marketing Communications, ICBEFM 2012: International Conference on Business, Economics, Finance and Management, Kuala Lumpur, 19 – 21 February.

 

Reviewer of Academic Journals

  • Behaviour & Information Technology
  • Current Issues in Tourism
  • Computers & Education
  • Studies in Higher Education
  • PERTANIKA Journal of Social Sciences & Humanities
  • Journal of Business Economics and Management
  • Journal of Political Marketing

 

 

 

Updated on: 10 July 2017

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